Columns Section • Page 185 of 318 •

Multisensorial marketing — the acoustic aspect

by Marguerite de Villiers. As marketers, we sometimes underestimate the power of sound.

by Charlie Mathews. The Marketing Mice offer their take on who could be behind the new BusinessLIVE paywall campaign…

by Herman Manson. The brands agencies most want to work on, which pitch consultant they’d recommend and the most-rated industry body.

by Charlie Stewart. While widely associated with politics, the spread of fake news has profound implications for brands.

by MarkLives. The hottest primetime television shows on SABC 1 in South Africa revealed: TV ratings for November and December 2016.

by Herman Manson. Today we reveal which agency South Africa’s ad execs consider the most digitally integrated in the country.

Financial Mail, Men’s Health (South Africa), MyKitchen, The New York Times Magazine, Papel and ZigZag — MediaSlut’s weekly pick!

by Andrew Allison. Agencies would be well-advised to make use of the 10 new skills development bonus points in the MAC Sector BBBEE Code updates.

by Mark Eardley. The entire concept of value has become diluted by idiotic marketing-speak. But value *is* definable and tangible.

by Herman Manson. Today we reveal which is the agency from which fellow ad execs expect great things in the year ahead!