by Johanna McDowell. Jacqui Kelley, DAN North America CEO, led this second virtual session of the AdForum Worldwide Summit 2020 on Tuesday 30 June.
Author archives: Simone Puterman
Comfort in change is dynamite #coronavirusSA
by Vikash Gajjar. With digital and social media evolving every day, we need to become comfortable with change. Covid-19 proved that much. Easier said than done.
#AdForumSummit2020: No more mergers, nor office as usual — WPP
by Johanna McDowell. Ninety-seven pitch consultants from all over the world attended the first online session with WPP on Monday, 29 June 2020, which was structured as an open conversation in five parts.
Herding Words: Uncomfortably numb
by Wendy Shepherd. The recent world has presented a whole lot more for us to feel uncomfortable about. We can do three things with this: ignore it, walk on eggshells, or sit with it.
Young, Gifted & Killing It: Lameez Mohd
by Veli Ngubane. The Ogilvy PR CT powerhouse unpacks this changing world as we talk about covid-19, transformation, #BlackLivesMatter and the role of women in today’s landscape.
Leading communications in a time of great change #coronavirusSA
by Samantha Fuller. Almost overnight, marketers’ audience changed. The news cycle moved to focus almost solely on covid-19, and the media world shrank, making it harder to get our news out to the public.
#Transformers: Collaboration for transformation
by Charlie Mathews. Doing something meaningful about the credit crisis is a national priority, which is why it’s great to see Pep Stores innovating by collaborating with a crowd-driven NGO to help pay off consumer debt.
Q5: Sarah Ritchie on what it means to dance with a tiger [interview]
by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to Tango with a Tiger: a marketer’s guide to working with creative communications agencies”.
#NotSoOrdinary: False negatives & little voices with good intentions
by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the marketing and communications industry is ill-fated or even misplaced?
#TheInterlocker: Pandemic lessons & inspirations for the PR industry
by Emma King. Who’s inspired you during and/or what lessons have you learnt from this pandemic? Florence de Vries, Luanne Slingerland and I respond.