by David Blyth. As a nation, we find ourselves in precarious circumstances. But constraints don’t have to be treated as insurmountable barriers.
Author archives: Simone Puterman
Watched #coronavirusSA: Top 10 TV shows deciphered — May 2020
by Richard Lord. With a slow return to economic activity in SA, we’re seeing some of the TV-viewing trends that we’ve been tracking over the last few months start to shift downwards.
#Transformers: Mathe Okaba on change & transformation [interview]
by Charlie Mathews. Mathe Okaba, ACA CEO, knows how to face challenges head on. In this interview, MarkLives discusses transformation with her.
#BlackLivesMatter — and should for SA’s ad industry as well
by Veli Ngubane. The transformation debate is no longer an issue about black and white people; it’s about opening practical, results-driven dialogue between those who care about the future of this industry.
Fair Exchange: Diversity in marketing critical for growth, positive outcomes
by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.
SA TV Ratings: May 2020 primetime — DStv, e.tv, SABC 1, SABC 2 & SABC 3
by MarkLives. The hottest primetime shows on DStv, e.tv, SABC 1, SABC 2 and SABC 3 in South Africa revealed: TV ratings for May 2020.
#Transformers: Structural transformation matters. Just do it!
by Charlie Mathews. As the world watched ordinary Americans courageously face off a Trumpian display of violent, systematic racism backed by police brutality, Nike made an ad.
MarkLives #AdChamps of the Month [Jun 2020]
by Kyle de Waal & Morgan Botha. Our latest choice of SA lockdown campaigns: #SongOfHope, Mothers of Industry, UNITY, We’re Worth Waiting For, and #SaveYourSpot.
Zeitgeist of Now: Post-literate communication in a world of memes
by Jason Stewart. “Post-literate communication” is a phrase explaining how technology’s changing how we create and consume that information.
Hard Relate: A measurement by any other name
by David Alves. There seems to be a glimmer of hope when it comes to transparent measurement.