The latest ad that by The Jupiter Drawing Room for the Woolworths re_jeans brand. It is a new direction for the brand as it aims to become more fashion-forward and edgy. Creative: Fred Benistant, Ruth de Vantier Chowles, Waseema Sukhadia, Katia Beeden & Caryn Brits Egg Films: Kevin Fitzgerald & Jon Ronbeck Upstairs Post: Greg …
Monthly archives: July 2009
Unbalancing the ad industry
Can you have a great job and a great life in the ad industry? Maybe, Mark thinks. By Herman Manson. Reprinted from Mark magazine.
Think before you print
“Printer”, the agency’s campaign for non-profit greening organisation, Food and Trees for Africa, took top honours in the “Favourite Film” category.
Football on the Coke Side of Life
The Brief: This is part of a global campaign to celebrate Cokes involvement in soccer. Cokes design agency, UK based Attik, approached Am I Collective to give the campaign an African feel.
The Solution: Am I provided the basic design elements that ultimately take the shape of the African continent. The logo is currently being rolled out across the globe at POS, on Coke cans and billboards.
Creative Team: Am I Collective
Sidestepping interconnect fees, South Africans show innovation
The South African cellular market reached a milestone of 50-milion connections at the end of 2008 – but only 68% of these represented individual users.
“UJ is so much more than just University”
The Client: University of Johannesburg The Agency: HKLM The Brief: This campaign was commissioned by the University of Johannesburg as an on campus/outdoor campaign to help reposition them as a place where students can embrace learning and knowledge in an engaging and fun manner that will appeal to university students as well as school leavers. …
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London is great ‘cept our burgers are better
The latest TV ad for Steers by King James Joburg features two friends Skyping . “The idea came to us when we were discussing how we all have those annoying friends overseas always rubbing it in about how great it is over there,” adds Mike Wilson, creative director. “But they all, to a man, really miss great SA products like Mrs Balls, Marmite, Pro Nutro, biltong and, of course, our amazing Steers burgers.”
Creative Directors: Greg Cameron and Mike Wilson