Having pointed out the elephant in the industry yesterday, Prakash Patel now explains why he doesn’t just see it as a problem but also an opportunity for the industry to motivate staff, and give them a purpose in their jobs.
Tag archives: transformation
Attrition, Talent & Transformation in the Digital Industry: The Elephant in the Room
Prakash Patel, CEO of Prezence, looks at attrition, talent and transformation — the “elephant in the room” — in the marketing industry in this first of a two-part series.
The Creative Circle needs to manage relevance, says Chris Gotz
Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.
Ditching same old, Saatchi finds its groove again
How an agency walked away from its biggest client – and business as usual – so it could find itself again
Clients say “screw the line” – Godfrey Morley
Godfrey Morley has been running Draftfcb Cape Town]] for a little over a year. As someone who has spent most of his career on the client side of the table – he was head of sponsorship for SAB, communications director for McDonalds, marketing director of Samsung and executive director at Thebe Tourism Group – Morley brings a strong focus on business transformation to the agency.