The Client: Skip (Unilever)
The Agency: The Jupiter Drawing Room
The Brief: Position the Skip Intelligent range as the choice for well-dressed women who want to look after their wardrobe. It was important to introduce them to new laundry habits (different powder for each washing load) while placing enough emphasis on the new black and white variants.
Creative Solution: Position the brand in the world of fashion by partnering with Marie Claire magazine to develop a “Black and White Issue” specifically for the Skip campaign that would be given away in malls as part of a Skip Black and White promotion. All you had to do to receive a free copy of Marie Claire was to purchase 1kg of Skip Black or Skip White and hand your till slip to one of the promotional ladies.
Creative Team: Ross Chowles (Executive Creative Director), Yumna Sadan (Art Director), Shameema Davids (Copywriter), Samantha Milne (Account Director) and Nico du Toit (Non-Traditional Creative Expert)
Tag archives: the jupiter drawing room
Brandt Botes plots a new design course
Designer and illustrator Brandt Botes has set up his own design studio called Studio Botes in Cape Town. The agency will specialise in corporate identity work, packaging design and illustration. Brandt is one of South Africa’s best known graphic designers and was until recently design group head at The Jupiter Drawing Room (Cape Town).
Renee Silverstone leaves Jupiter
Renee Silverstone has resigned as CEO of The Jupiter Drawing Room (Johannesburg) after 22 years with the company. Silverstone had co-founded the company with Graham Warsop in 1989.
The Adolf Hitler, James Dean Mash up
‘Whether its software and microchips or music to swing your hips, we’ve got it.’
That’s the line from one of the ‘mash up’ images in a CNA campaign by Jupiter JHB. The campaign morphs together images of famous people, with some interesting results to make the point of CNA’s wide product range.
FNB statement on Noseweek allegations
Noseweek has suggested that personal relationships played a role in FNB’s recent agency account move that awarded part of the contract to The Jupiter Drawing Room owned MetropolitanRepublic. [See the story on Fin24 and more reaction at Politicsweb]. MarkLives requested some clarification from FNB and received the following statement;
‘The i20 is a part of your life’
This ad for the Hyundai i20 was created by agency The Jupiter Drawing Room. “We wanted to position the i20 as a car packed with fun and excitement, all wrapped in a stylish and powerful package. Our launch TVC illustrates this by showing the i20 having fun with a group of friends – literally,” says spokesperson Nadia Riepenhausen. The take-out is ‘The i20 is a part of your life’.
re_jeans seek new direction
The latest ad that by The Jupiter Drawing Room for the Woolworths re_jeans brand. It is a new direction for the brand as it aims to become more fashion-forward and edgy. Creative: Fred Benistant, Ruth de Vantier Chowles, Waseema Sukhadia, Katia Beeden & Caryn Brits Egg Films: Kevin Fitzgerald & Jon Ronbeck Upstairs Post: Greg …
The Show is Over: Michael Jackson tribute ad
This tactical Michael Jackson tribute ad for South African entertainment retailer Musica was created, produced and on air in less than 24 hours by The Jupiter Drawing Room.
Musica launches “So You Wanna Be A Rock Star” lifestyle range
As music retailers face increasing pressure to find alternative revenue streams beyond the sales of CDs and DVDs, the opportunities have to lie in lifestyle products believes local retailer Musica. Its new “So You Wanna Be A Rock Star” range was conceptualised, illustrated and designed by The Jupiter Drawing Room Cape Town.
Lucky Star 50th birthday
South Africans have trusted Lucky Star to bring them great tasting wholesome fish products for the past 50 years. Hallmarking this auspicious occasion The Jupiter Drawing Room took a trip down memory lane, highlighting some of the key positive changes the company have experienced in the past 50 years. Also as part of the 50th …