Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Native makes an Absolut statement; get the skinny on McCain’s new fries; and Bain’s Cape Mountain Whisky expands marketing strategy.
by Oresti Patricios (@orestaki) Banking is hardly something I get excited about, let alone consider ‘fun’. The latest campaign from Standard Bank starts out feeling a little like those ‘Maths is Fun’ or ‘Reading is Fun’ books we used to get at primary school. Except it actually works.
by Uno de Waal (@Unodewaal) Today on Design Annotator we’ve got: r1’s street art Yield; Spier Architectural Arts creative director Liani van der Westhuizen; new work by Wesley van Eeden; Cape Town Love app; Josh Hayman’s GoldRush; Four Corners director Ian Gabriel; making of Four Corners; XooXity Hackathon recap and winner; 2014 Loerie Awards campaign; and the new Standard Bank TVC from TBWA\Hunt\Lascaris and Egg Films.
by Uno de Waal (@Unodewaal) We’re excited to be back in action on 10and5! Take a look at: South African artist and filmmaker Ralph Ziman’s “Ghosts”; self-taught photographer Lindsey Appolis; JWT Cape Town’s Letter to Santa for Kalahari.com; 2Bop and Muti’s all things tasty collaboration, illustrator, graphic designer and art director Graham Paterson; 140BBDO’s campaign for Metropolitan; Doom Death Matches by TBWA\Hunt\Lascaris; and graphic designer and photographer Maria John.
by Herman Manson. A new Durban based agency, Conversation LAB, launched August 1 after three TBWA\Hunt\Lascaris staffers broke away to go it alone, has successfully been picking up significant new business.
by Oresti Patricios. As the very foundation of banks change, how does one position banking brands favourably for the future? Standard Bank has answered this conundrum with a very clever campaign that looks backward in order to look forward.
by Herman Manson (@marklives) The Pendoring Awards, established in 1994 to promote and award Afrikaans language advertising, is coming to the Cape, one of the two provinces in South Africa where it is spoken by the majority of residents. It’s been warmly embraced by the city and its ad agencies.
The Pendorings have joined Cape Town’s Creative Week and the award ceremony takes place the Friday before the Loerie Award ceremonies (which happens on the Sat & Sun evenings of Sept 22 & 23).
Pendoring General Manager Franette Klerck says the move to Cape Town has reenergised the award show which has been run as a Section 21 (not-for-profit) company since 2010. This year saw over 500 entries – a jump of 40% on 2011. Entries from ad schools increased from 62 to 94 this year while entries from agencies jumped from 283 to 384.
Most categories saw increased entry levels although numbers for Outdoor were disappointing, Klerck admits. Digital entries grew well and, in a departure from judges comments on the crop reviewed in 2011, were commended for a dramatic increase in quality
Behind every number that makes up a statistic there is a living animal. TBWA/Hunt/Lascaris decided to give meaning to otherwise meaningless statistics by ‘putting faces to the figures’. Posters ran at EWT offices, various conservation programmes, seminars, lectures and presentations. It had a limited run in selected print media. It has since become part of the Lindt Environmental Exhibition.
The Sunday Times has published allegations that the office of Western Cape premier Helen Zille has awarded the province’s communication budget to agency TBWA\Hunt\Lascaris without following proper tender procedures. It values the contract at R1 billion over two years. The newspaper is basing the story on information supplied by an anonymous “whistle-blower.”
Fabric, an international recruitment consultancy focused on the media and marketing sectors, has opened its doors in Johannesburg under the leadership of Jacqueline Rose. Fabric also has offices in London and Dubai.