Media group Caxton has acquired a 100% stake in online sales house Habari Media. Habari Media is a sales partner for Facebook in sub Saharan Africa. Its sales portfolio also includes BBC.com, LinkedIn, MTV and Vodacom.
Tag archives: Machine_
New digitally-led content marketer lands Sanlam
by Herman Manson. Habari Media has entered the content marketing business with the recent signing of two publishing veterans, Neal Farrell and Robyn Daly, as well as its first client, Sanlam.
SA wins Design, Press & Radio Lions, takes first gold #canneslions
The Design, Press, Radio and Cyber Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity.
Shelf Life: Weet-Bix rocks out
by Louise Marsland. Durex makes a social statement; trusty old Weet-Bix undergoes a youthful makeover; Nike launches a designer collection; and an international design competition for designers with baggage.
Ad of the Week with Oresti Patricios – Gotta love this horrifying new campaign
What is it about Marmite that makes the yeasty spread such a perennially relevant brand? Perhaps it is because the dark, salty sandwich favourite has been around for almost 110 years, but my bet is that it is, in part, because the people who market the brand are clever. Oh so very, very clever.
In the UK, the makers of the dark brown paste where intelligent enough to work with an advertising agency that told them that not everyone was a lover of Marmite, and that the sandwich spread shouldn’t try to be all things to all people.
Harvard Business Review tells how Marmite’s brilliantly controversial ‘Love It or Hate It’ campaign was born 15 years ago out of a difference of tastes among the creative team at DDB London. “One loved the brown, savoury spread and one hated it. The campaign’s longevity and fame reflects the fact that even in its country of origin, the brand’s strong taste is ‘challenging’.”
Loeries 2012 – Five Favourites
MarkLives.com picks its favourite campaigns from the 2012 Loerie crop.
Martin Sorrell shoots down independent agencies
by Herman Manson. WPP Chief Executive Martin Sorrell caused something of an outcry in Australia recently when he told a trade publication there that it will become “increasingly hard for independent agencies to survive or thrive.”
Tom Fels new deputy MD at MACHINE
by Herman Manson. MACHINE, the agency with strong BTL and digital competencies launched last year by Adrian Hewlett, has announced the appointment of its new Deputy MD , Tom Fels.
Minus Machine, Habari Media looks ahead
Amidst the recent flurry of activity around the launch of its new sister company, Machine, Habari Media continues on its way as one of the top digital sales houses in the country.
The rise of Machine
So there is this online media sales house right, small fry really, just one guy selling space on a website at a time when internet advertising was fairly undeveloped in the South African market. It’s not really even a sales house, more like a sales guy with a bit of ambition.