Seeing is believing?

It’s no secret that consumers use the Internet to do product research. Before making important product-buying decisions, more and more people are going online to research products, prices – and alternatives. Even though word-of-mouth and recommendations from friends remain the most important methods for deciding on future purchases, even these are moving online with the help of e-mail or services like Twitter and social networks like Facebook.

It has become critical for businesses to pull out all the stops online on their own Web sites and on the commerce sites that sell their products. With access to broadband increasing rapidly, video has become an important method of highlighting product features. This isn’t only true of International audiences – think how popular YouTube is among South African Internet users.

So, how exactly does an online video presentation influence customer behaviour? See the full story on at HelloHerman or on ITWeb.

BROKER — What my broker has made me

An email with entitled Updated Financial Terminology is currently doing the rounds. Some of the redefined terms;

VALUE INVESTING — The art of buying low and selling lower.
P/E RATIO — The percentage of investors wetting their pants as the market keeps crashing.
BROKER — What my broker has made me.
INSTITUTIONAL INVESTOR — Past year investor who’s now locked up in a nuthouse.
PROFIT — An archaic word no longer in use.

Sisters with Blisters on the march again


Insurance agency 1st For Women and Jacaranda 94.2 are again hosting Sisters With Blisters, a protest walk (in stilettos) in support of 16 Days of Activism against women and child abuse. The first event was held in 2006.

The walk is 4.5km in either stilettos or comfortable shoes on Nov 22nd.

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist