Heroes & Zeros: Rescue Radio’s Hidden Message — Andy Rice’s best ad of the week

Andy Rice (@ricecommaandy) talks about his best advert (Rescue Radio — The Hidden Message, by Memac Ogilvy) of the week and inappropriate targeting with guest host Sam Cowen during The Ad Feature on Talk Radio 702.

Shelf Life: Transforming Jozi CBD through creating meaningful change

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Native makes an Absolut statement; get the skinny on McCain’s new fries; and Bain’s Cape Mountain Whisky expands marketing strategy.

Ad of the Week: #RainyDay savings

by Oresti Patricios (@orestaki) It’s great to see banks showing people how to save instead of how to spend. This week, we look at how Nedbank, together with Joe Public, recently came up with an arresting way of getting people to think about saving through its “Make saving for a #RainyDay happen” billboard.

Brand Politics: The rules of branding ayisafani

by Alistair Mackay (@almackay) One good thing to have come out of this #ayisafani debacle, I hope, is that it has taught white South Africans a bit about conjugation in isiZulu! The phrase, which translates as “it is no longer the same”, has been expertly used by the Democratic Alliance in a recent campaign across TV and social media.

SABC denies banning second DA ‘Ayisafani’ ad

Head group communications at the SABC, Kaizer Kganyago, has denied that the national broadcaster will not be flighting the second of the Democratic Alliance’s ‘Ayisafani’ election ads. “The ad will be played,” Kganyago has confirmed to MarkLives. This follows media reports and claims by the DA that the ad has been banned by the SABC.

Ad of the Week: Celebrate the Rainbow Nation with a…

by Oresti Patricios (@orestaki) It’s not the first time I’ve found a Coca-Cola campaign by FCB Johannesburg that’s stood out as my ‘best of the week’ — after all, it’s a brand that is made or broken by its image and brand identity. This time, it was the Coca-Cola Rainbow Nation experience in Jozi, part of the buildup to the Freedom Day celebrations, marking 20 years of democracy in South Africa, on 27 April 2014.

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