by Tom Fels (@thomasfels) In the spirit of ‘un-advertising’, your next piece of communication could be (or should be) a game, stunt, product placement, TV series or endorsement, rather than a print ad or standard TV execution. Old ways of thinking evoke old responses.
Category archives: Watch
Heroes & Zeros: Coca-Cola & Tall Horse — Andy Rice’s best & worst ads of the week
Sizakele Marutlulle is standing in for Andy Rice (@ricecommaandy) this week. She talks about her best (Coca-Cola #rainbownation) and worst (Tall Horse) adverts of the week with Jenny Crwys-Williams during The Ad Feature on Talk Radio 702.
Ad of the Week: Meet your match — a matter of taste
by Oresti Patricios. This very classy campaign from Johnny Walker caught my eye. It’s a brand that has a lot of traction, and we’ve looked at the “Keep Walking” campaign before, but this felt like a case of getting back to basics and really getting customers to look at the product in a new way.
SABC bans election ad claims EFF
The SABC has banned its election ad according to a press statement issued by the EFF. This follows on news last week that the SABC had banned, and then unbanned, an election ad by the DA. In the ad the EFF calls for justice for the victims of the Marikana massacre and the ‘physical’ destruction of eTolls.
Smart Africa TV: Social messaging goes big in Nigeria
by Russell Southwood (@BalancingActAfr) Nigerian tech blogger Jesse Oguntimehin (@JesseOguns) talks about how Twitter came to grow so big in Nigeria and recent trends within it.
Ad of the Week: Imagine if banking were fun
by Oresti Patricios (@orestaki) Banking is hardly something I get excited about, let alone consider ‘fun’. The latest campaign from Standard Bank starts out feeling a little like those ‘Maths is Fun’ or ‘Reading is Fun’ books we used to get at primary school. Except it actually works.
Smart Africa TV: Setting up a $100 million record label in Nigeria
by Russell Southwood (@BalancingActAfr) Piriye Isokrari, Executive VP and Head of Operations, 960Music talks about why he has set up a major record label and why it’s so needed in Nigeria.
SABC bans DA ad
The DA has received notice from the SABC that it is removing the DA’s ‘Ayisafani’ television commercial from the airwaves, according to a statement issued by the party.
Ad of the Week: Pranking the Audience
by Oresti Patricios (@orestaki) Sometimes being a junior creative in an ad agency can be less about being creative and more about being, well, junior — learning the ropes, and doing useful but boring stuff. Like fetching coffee for the Art Director. So it’s really cool when junior ad people can get an opportunity to spread their creative wings. The Cannes Young Lions does this by pitting young creatives (under 28 years of age) against each other with an annual competition that gives contestants just 48 hours to conceive and produce an ad for a mystery topic.
The Word: First kiss
by Mongezi Mtati (@Mongezi) The social web, as we’ve learned from countless pictures of kittens, loves all things heart-warming and shares them aplenty, but woe betide any dishonesty. An example of this is the First Kiss video on YouTube, billed as 20 strangers sharing a kiss for the first time, which got the web all a buzz a few weeks ago.