by Uno de Waal (@Unodewaal) This week’s roundup: best places to work from when out-of-office; J&B’s new Made Different TVC with DJ Sbu; Bonolo Moeng and Keith Ngcongo’s StyleTribe SA; freelance designer and illustrator Annika de Korte; Samsung design initiative #AmazeAfrica; Flux Trends Zeitgeist of 2014; “Self(ie) Obsessed” Jade Paton; and Night of 1000 Drawings exhibition.
Category archives: S’HOT
Ad of the Week: Keep calm and carry on socialising
by Oresti Patricios (@orestaki) Previous Cell C campaigns have focused on call charges, but the latest ad from Ogilvy Johannesburg is an upbeat, fun, funky and very watchable promotion of Cell C data services.
Design Annotator: Music for creative ears and alternative careers
by Uno de Waal (@Unodewaal) This week’s roundup: the multi-talented Louis Minnaar, Lize-Marie Dreyer’s Cool Capital Catalogue, Shaun Oakley’s Killing the Streets, Jordan Metcalf’s #NowPlaying, Eagle Awards 2013 campaign by King James, Mia Ziervogel of Dossier magazine, photographer Pieter Vosloo’s Barefoot, Lost & Hungry blog, and the adidas Originals Run Thru Time campaign.
Ad of the Week with Oresti Patricios — Absa: “Prosper”
by Oresti Patricios (@orestaki) Branding is another aspect where banks can successfully try to set themselves apart, in this tough retail-banking sector. Absa is certainly trying to do this with a broader effort that speaks to the self and the human spirit.
Design Annotator: SA’s best photographers, child illustrations and Soweto’s renegade masters
by Uno de Waal (@Unodewaal) This week in Design Annotator: Kope | Figgings, Toy Kingdom ‘It’s Great To Be A Kid’ Print, Ross Garrett, Prudential TVC by Lowe Cape Town, Gerhard van Wyk, latest art gallery openings, Wessa Annual Review/Solar Lamp, WDC 2014 Postage Stamps by Si Maclennan, Friend Within’s ‘The Renegade’ music video, and Kit-Kat ‘Internet’ & ‘Gravity’ TVCs.
Design Annotator: Caps, wooden letters and art fair wrap-up
By Uno de Waal (@Unodewaal) This week in Design Annotator: FNB Joburg Art Fair, Swede&CROWE, Chapel (made in Woodstock), Steve Marais, Tigermouse Artist Series 2013, Cell C ‘Believe’ TVC, KIN by Pieter Hugo (Stevenson Gallery), Adidas Run Thru Time, and Hello Ambassador 2013.
Ad of the Week with Oresti Patricios — Sandton: A brief history in time
by Oresti Patricios (@orestaki) The Liberty Group’s history is closely tied to that of Sandton’s, which is why the latest brand-building campaign from the financial brand makes such sense. Liberty is the owner of Sandton City which first opened its doors about a decade and a half after the financial brand was founded by Donald Gordon.
Adlip: Most powerful road safety ad created by a non-advertising guy…
by AdLip (@adliptweet) Since its release, ‘Embrace Life’ has exploded around the world with its positive message encouraging people to wear their seat belts. The “always wear a seatbelt” ad quickly became a worldwide viral smash, gathering over 11.8 million views on YouTube alone in t10 months, along with international wins.
Ad of the Week with Oresti Patricios — KFC imaginary friend
by Oresti Patricios. KFC is a global brand with a family-focused, everyday food brand promise. Like most fast-food brands, the emphasis is on fun, so most ad messaging uses humour to create a light-hearted feel. The latest ad also manages to sneak in another message: that KFC is also for special occasions.
Ad of the Week with Oresti Patricios – #lovecapetown
by Oresti Patricios (@orestaki) For many South Africans, and not only those who live there, Cape Town has a special place in their hearts. For many, it’s the ideal holiday destination, and has the proud distinction of being the South African city most foreign tourists want to visit. In fact, Cape Town it is recognised as one of most desired destinations worldwide.
Promoting the Mother City may seem like a dream job, but there is a lot that has to be considered when marketing a city. And when it comes to tourism, most people are more inclined to base their purchasing decision on what they read on a blog or a review site than in conventional channels. What makes this complex is that these days there is a lot of “noise” competing for people’s attention when it comes to making choices of where to go on holiday.
The challenge for marketers is how to cut through the clutter. Cape Town Tourism and its agency has done this quite smartly with the current ‘Love Cape Town’ campaign, an extension of the ongoing campaign that lives under the slogan of “You don’t need a holiday, you need Cape Town.” It includes Facebook competitions, a Twitter angle, blogging promotions and an Instagram competition. The idea is to get a conversation going about the tourist venue in social media, and this strategy has intelligently built the city’s brand over recent years. For this month, being tourism month, the hashtag #lovecapetown has been adopted to bring all the elements of the campaign together.