Ad of the Week: Bewitching MWEB radio ad brews up trouble

by Oresti Patricios (@orestaki) Everything your average person knows about witches (or warlocks) comes from plays such as Macbeth, or from fables and stereotypes that are perpetuated by society. Which is why it was fun to stumble across the new MWEB radio ad by M&C Saatchi Abel, in which traditional Xhosa occultists are the protagonists of the commercial.

Design Annotator: Arms trade art, kids’ typography and fast food t-shirts

by Uno de Waal (@Unodewaal) We’re excited to be back in action on 10and5! Take a look at: South African artist and filmmaker Ralph Ziman’s “Ghosts”; self-taught photographer Lindsey Appolis; JWT Cape Town’s Letter to Santa for Kalahari.com; 2Bop and Muti’s all things tasty collaboration, illustrator, graphic designer and art director Graham Paterson; 140BBDO’s campaign for Metropolitan; Doom Death Matches by TBWA\Hunt\Lascaris; and graphic designer and photographer Maria John.

Ad of the Week: Pop-up Street Store for the homeless shows real heart

by Oresti Patricios (@orestaki) Don’t you love it when intelligent people apply smart thinking to innovate solutions to social problems? If you’re like me, you’ll love what the team of clever clogs at M&C Saatchi Abel have come up with to try and help Cape Town’s needy — a pop-up Street Store for the homeless!

Ad of the Week: Be the man you want to see (Sapeurs)

by Oresti Patricios (@orestaki) Too often, one finds that creative directors try to manufacture emotion in the ads they produce. Then again, when something does come along that strikes a nerve, and cuts through the dross, it really makes me take notice. The Guinness Sapeurs spot by Abbott Mead Vickers BBDO — celebrating a Congolese social phenomenon called “Sapeur” — is a case in point.

Ad of the Week: Richelieu’s rollicking round up

by Oresti Patricios (@orestaki) Just when you thought you’d seen all the “Best of 2013” lists and articles, here comes Richelieu with a loony parody of Katy Perry’s “Roar” that takes more than a few pot shots at the events of the past year.

Ad of the Week: It’s a love virus

by Oresti Patricios (@orestaki) In a year that’s poised for political friction, it warmed my heart to discover Advantage Y&R’s endearing “MTC Hugs” advert for Mobile Telecommunications Limited (MTC), a cellular access company based in Namibia.

#AdoftheYear: South Africa’s 10 Best Ads of 2013 (Part 2)

by Oresti Patricios (@orestaki) [2nd 5 of 10] And the winner is… Here is the second half of my entirely subjective countdown of the best of the Best Ads of 2013. It was a good year, so everyone’s a winner (as they say).

#AdoftheYear: South Africa’s 10 Best Ads of 2013 (Part 1)

by Oresti Patricios (@orestaki) It’s been a good year for advertising and brands, and it’s been hard to single out the single ad that I would nominate as “Ad of the Year”. In fact, using the very scientific method of reviewing all my Ads of the Week, I’ve decided on a “Top 10” countdown of the best of the Best Ads of 2013. Here are the first five, with no apologies, and no prizes.

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