The second night of the 35th Annual Loerie Awards took place last night, Sunday, 22 September 2013, at the CTICC. FoxP2 won a Grand Prix for Frank.net’s “Death Doesn’t Have To Try Very Hard” (Radio Campaign category), while MTN’s “The Everywhere Library” by MetropolitanRepublic won a Grand Prix in the Media Innovation category.
Category archives: S’HOT
35th Annual Loerie Awards — first winners
The first evening of the 35th Annual Loerie Awards was held on Saturday, 21 Sep 2013, at the CTICC. A total of 155 awards were handed out, two of which were Grands Prix, 15 were gold and six were Craft golds.
Pendoring 2013 — five favourites
MarkLives.com picks its favourite campaigns from the 2013 Pendoring crop.
MagLove: The billionaire mayor of New York
by MediaSlut (@mediaslut) The best international and local magazine covers in MagLove this week: New York, Fucking Young!, Martha Stewart Living, Ideas and Prufrock.
Ad of the Week with Oresti Patricios – Can Breakfast Be Two-Gunsy?
by Oresti Patricios (@orestaki) The line between humour and cringe can sometimes be a delicate one – and ideas that look good on the drawing-board can end up falling flat on their metaphorical faces. The Wimpy Breakfast campaign that has been created by DraftFCB is a case in point – it could have been incredibly cringeworthy, because it’s really quite silly. Yet it hits the mark.
The real star is the copy, which is bright and inventive; creating new phrases and terminology that might just make it into the mainstream. The mood of the ad is 100% South African, and the main character is a comedic talent, who plays the opposite of the guy who woke up “on the wrong side of the bed”.
Design Annotator: Everything about the Loeries
Design Annotator with Uno de Waal is a column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
I’ll be honest – when I looked at the calendar for September I had slight heart-attack at the busy schedule that started filling up my calendar for these next two weeks. Next week sees the start of Creative Week and the culmination in the 2013 Loerie Awards. Just after that it’s the FNB Joburg Art Fair and Str.Crd at the same time, not to mention the Hello Ambassador conference in Pretoria. Follow our ongoing coverage through our Facebook or Twitter accounts.
We’ve dedicated the column this week to the Loerie Awards – we’ve had a look at some past retrospective work, but also some interesting up and coming talent. Check it out.
Ever wondered what it took to win a Loerie in the decades past? We did, so we decided to take a look back – way back – into the Loeries archives to see if we could dig up some of the old winning work.
MagLove: The Freemium Cover
by MediaSlut (@mediaslut) The best international and local magazine covers in MagLove this week: First Live UK, PoV, FahThai, Stylist and High Life South Africa.
Ad of the Week with Oresti Patricios – A Wallet for all Reasons
by Oresti Patricios (@orestaki) For the middle-to-upper classes, who have several accounts, true convenience would be having everything in one place: on their smartphones. The latest ad from MTN, announcing the ‘MTN Wallet’ seems to be aimed at this segment.
MagLove: Can’t beat food & sex
by MediaSlut (@mediaslut) The best international and local magazine covers in MagLove this week: Lucky Peach (the gender issue), Obvious, American University Magazine, SA Cricket and Huisgenoot.
Ad of the Week with Oresti Patricios – Golden Plunger Makes a Splash
Once again, humour rises to the top of the pile for my nomination for ‘Ad of the Week’. Yellow Pages and agency 360eight have launched a new campaign with a splash, and here’s hoping for more in the same vein.