The first evening of the 35th Annual Loerie Awards was held on Saturday, 21 September 2013, at the Cape Town International Convention Centre. A total of 155 awards were handed out, two of which were Grands Prix, 15 were gold and six were Craft golds.
Winners in the following categories were announced at Saturday night’s ceremony:
- Student Awards
- Print Communication & The Times Newspaper Award
- Outdoor, Ambient, In-Store, Alternative Media, Direct Mail & Field Marketing and the AdReach Street-Pole Award;
- Communication Design & the Antalis Creative Use of paper Award;
- Digital & Interactive Communication
- Unilever Ubuntu Award for Sustainable Marketing
- Special awards: Creative Future Scholarship, Marketing Leadership & Innovation Award, and the Adams & Adams Young Creatives Award.
The two Grand Prix winners were:
- Draftfcb for Engen’s “Fire Blanket Calendar,” in Alternative Media & Field Marketing.
- Ogilvy & Mather Cape Town for Volkswagen’s “Street Quest,” in Digital & Interactive – Social Media.
George Sombonos of Chicken Licken was honoured with the Marketing Leadership & Innovation Award.
A pdf containing all the winners on the night can be downloaded here Loeries 2013 — all winners [updated – full winners list].
Read our event review Monday morning!