by MarkLives. WPP is launching AKQA in South Africa through the rebranding of Platform 5.
Category archives: Featured
Mission: Conflict sparked between capitalism & care
by Tom Fels. Will the human race acknowledge this wakeup call — or will it be back to self-interested business as usual?
Young, Gifted & Killing It: Lerato Sengadi
by Veli Ngubane. This Soweto-born creative delves into Women’s Month, industry transformation, influencer marketing and the impact of Black Lives Matter on brands.
Media Redefined: Watching the media snowglobe
by Martin MacGregor. Parts of the media landscape have been changed forever; some have gone back to looking the same; and there is still a lot of snow about.
#Transformers: Covid-19 can be a transformation catalyst — Mike Perk
by Charlie Mathews. “Transformation is a radical act of converting hierarchies into democracies,” says this speaker, facilitator and coach on culture change needed for cultural transformation in this interview.
Masterclass Notes: Virtual #AdForumSummit — 10 key learnings
by Johanna McDowell. Here are 10 key learnings from the memorable eight days of last month’s virtual 2020 AdForum Worldwide Summit.
#CustomerFirst: Oh, Facebook, why are you like this?
by Craig Hannabus. Oh, Facebook, you’ve gone and done it again. You’re changing your UI and have divided the world into distinct groups.
#Transformers: Musa Kalenga on kickstarting empowering change
by Charlie Mathews. The intention of transformation is for it to be wide and far-reaching, and the MAC sector still underperforms on key aspects.
PR — communicating eloquently in an inarticulate world
by Sasha Kupritz. You can’t partition traditional or digital PR off in their own little corners of the world.
#TheInterlocker: Does the PR industry value media ethics?
by Emma King. How do we do our jobs of influencing an editorial media agenda while upholding media values and ethics? Palesa Madumo, James Wilson and I respond.