by MarkLives (@marklives) WPP is launching design and innovation agency, AKQA, into the South African market through the rebranding of Platform 5, a division of performance marketing agency, TMARC. Platform 5 changes its name to AKQA as of today,  Tuesday, 1 September 2020.

Platform 5 was started in 2016 and today is a certified Google Ads specialist in search, mobile, display, video and shopping. It has offices in Johannesburg and in Cape Town, now the AKQA Johannesburg and AKQA Cape Town studios, and employs 55 employees serving clients including Unilever, Campari, Danone, RMB, Pernod Ricard, Forever New and Nestlé. Chris Lendrum is managing director.

“To join the AKQA family and establish the South African office is a significant development for our business and our clients, who now have the benefit of access to the world’s highest-ranked creativity and experience agency, as confirmed by Gartner,” says Nick Terry, TMARC CEO. “It is a significant endorsement of our business and our talent demonstrating the long-term opportunities we see in the South African market.”

AKQA employs over 2 200 people across 29 studios worldwide. Global clients include Nike, BBC and Rolls Royce.

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This story has been updated since publication.


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