by Charlie Mathews. As SA’s transformation project accelerates, here’s a free playbook for change from MarkLives, HumanInsight and the ACA.
Category archives: Featured
#SPOTLIGHT: Speak out! Tackling workplace harassment
by Carey Finn. Five leaders weigh in on the cultural and organisational changes required to stop sexual and other forms of harassment in adland.
EDITORIAL: Policy clauses won’t end workplace sexual harassment
EDITORIAL: It’s time to prove what you believe in. Don’t wait for South African adland’s Harvey Weinstein moment to act. We’ll all have your measure well before then.
We’re reinventing MarkLives. Here’s what to expect.
by Herman Manson. Today, we’re announcing a fundamental shift in our business and publishing format that we believe will put us on a sustainable and viable footing while adding value to you.
An Accountant in Adland: The job of purpose [S2 finale]
by Siwe Lawrence. As you read this column finale and as you navigate your life, lead with a purpose that will inform what shape your career takes and infuse the magic touch that can only be yours.
Herding Words: The less subtle art of giving a f*ck
by Wendy Shepherd. If you’re lucky enough to have a job right now, you not only need to give some fucks about it but the right sort if you’re going to keep it.
Zeitgeist of Now: Home is where more than the heart is #coronavirusSA
by Jason Stewart. Our relationship with our homes is changing again and this has important implications for brands.
WTF?! Where are all the Fernandos at?
by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?
#Transformers: Change matters. Just do it.
by Charlie Mathews. Everything is going to transform and the only answer is to become adaptable enough to process change to your benefit — to become future-fit.
Clicks ’n Tricks: The frustrating opacity of customer acquisition
by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.