Columns Section • Page 269 of 318 •

Ad Feature: Advertising a product without the product!

by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.

by Herman Manson. One Show CEO, Kevin Swanepoel, discusses investing in diversity and offers tips on entry best practice at The One Show.

by MarkLives. The hottest TV shows in South Africa revealed: SA TV ratings for the week of 24–30 August 2015!

Esquire (US), Fortune (India), The Economist, NYT Magazine, Playboy Premium (SA) — MediaSlut’s best international and SA mag covers this week!

by Herman Manson. This acquisition is believed to be the largest agency buyout ever to happen in South Africa.

by Remon Geyser. The rise of the affluent Nigerian as a consumer group worth targeting is a growing trend identified here at SpringLeap.

by Colwyn Elder. If you’ve read about the benefits of building purpose-driven brands, but remain unsure of what and how to do it, read on.

by Alistair Mokoena. Being creative and innovative is the only way organisations can thrive in this new dispensation.

by Oresti Patricios. A healthy dose of nostalgia and a good shot of emotion are the ingredients for the Ace Instant Porridge TVC.

by Arthur Goldstuck. In the wake of declining market share, Samsung faced a big challenge for its latest product launch. It had a big answer.