Columns Section • Page 223 of 318 •

The Real McCoy: Putting lipstick on the pig not a sustainable model

by Sean McCoy. I agree with a Harvard Business Review article that focusing upon culture first, or alone, will be a shortcoming.

by Oresti Patricios. Halo Advertising has produced a humorous and effective radio campaign for moving and relocation company, Elliott Mobility.

by Preetesh Sewraj. Tried-and-tested options may be a dangerous position, especially when consumer mindsets evolve with the economic climate.

by DK Badenhorst. It seems that motherhood is also shifting — maybe not in response to fatherhood but to what we think of femininity.

Books for Africa at Ndalo, a makeover for Amarula, and Anura redesign goes Inhouse — Cheryl Hunter’s weekly pick!

by Martin MacGregor. Millennials are loving audio-visual content more and more — and will watch it in whichever way they feel like.

by Mark D’Arcy & Nunu Ntshingila. Do we really need to reinvent everything? No. But we do need to learn to how to connect.

by Herman Manson. McCann Worldgroup SA has reunited Fraser Lamb and Mick Blore in a bid to push the agency up the creative rankings.

by MarkLives. The hottest primetime television shows on SABC 1, 2 and 3 in South Africa revealed: TV ratings for the month of April 2016!

Andy Rice reports back from Cannes Lions on the importance of extra-category awareness.