Various titles featuring Muhammad Ali, Financial Mail (South Africa), Fortune, Good Housekeeping (US) and Windsurf — MediaSlut’s weekly pick!
Category archives: Columns
Motive: Six words you should use instead of “integration”
by TJ Njozela. To clear up some confusion in business meetings, here are six words that you should incorporate into your business vocabulary.
Dissident Spin Doctor: A little chat about media bartering
by Emma King. A big part of PR centres on media relations. But what about when it is the journalists who go rogue?
Ad of the Week: Celebrating the heroes of Soweto ’76
by Oresti Patricios. A special-edition craft beer commemorating the Soweto Uprising that also aims to do something positive for the leaders of tomorrow.
Shelf Life: Nothing skinny about the Heavy Chef rebrand
A new identity for Heavy Chef, UCook enters Gauteng and TomTom on the move — Cheryl Hunter’s weekly pick!
Homegrown: Better together — the power of the crowd
by Lynne Gordon. How may brands leverage the growing power of the collective? Options include crowd-proofing, crowd-sourcing and crowd-creating.
Motive: The gatekeeper must fall
by Eric Frank. Self-appointed agency gatekeepers are an almighty destructive force in the creative process.
BREAKING: Y&R SA network, Promise win Edcon
by Herman Manson. Y&R SA has won the Edgars account, and Promise has won Edcon’s Speciality division, according to multiple sources.
But Does It Work: Unpacking personal branding
In this short video, Andy Rice unpacks the virtues of the personal branding, following the death of iconic boxer and activist Muhummad
Motive: Is there a viable market for black ad agencies in SA?
by Lufuno Makungo. In talking transformation, we often narrow it down to only one thing — when the issues are broad and interlinked.