DESTINY, Golf Digest (South Africa), Sweet Paul, The New Yorker and TIME — MediaSlut’s weekly pick!
Category archives: Columns
Global Headline Makers: Paul Gregson & Jono Flannery, Australia
by Mark Tungate. A creative duo who save people from sharks and bring unsung heroes into the spotlight had to be worth interviewing, right?
Motive: EU referendum — lessons in marketing #brexit
by Andrew Welch. It’s become increasingly hard not to grant Brexit its own brand-like status, providing as it does a number of lessons for marketers.
Motive: Fairytale-endings for seed-investors
by Jason Njoku. Entrepreneurs and startups whom I know smile wryly when they hear “Africa Rising” dribble out of a pundit’s pre-prepared speech.
Ad of the Week: What do you mean, ‘free’?
by Oresti Patricios. A spot-on TVC from The Jupiter Drawing Room and Leigh Ogilvie of Velocity Films to promote Absa’s Gen Z bank account.
Domino Digital bought by M&C Saatchi PLC, rebrands
by Herman Manson. The full-service Cape Town-based agency is being renamed Dalmatian Advertising.
Motive: Technology — the death of storytelling?
by Charlie Stewart. A few years ago, a new piece of jargon entered our lexicon: “content marketing”.
Shelf Life: Marriott endorsement for Protea Hotels
Protea rebrands with Marriott, OLX riding on dreams and Kaleidoscope launches Blindiana Blend — Cheryl Hunter’s weekly pick!
Motive: Did someone say digital marketing? Everyone’s at it, no?
by Abasiama Idaresit. Actually, no. I continue to be surprised, and frustrated at some old stalwarts of the marketing world in Nigeria and Kenya.
The agency helping agencies understand marketing automation
by Herman Manson. MPULL has been repositioned as an agency-to-agency marketing-automation outsource (white-label) partner.