by Johanna McDowell. What is the role of King IV during this time of “pitching bedlam”?
Category archives: Columns
Shelf Life: Absa takes a new approach to the branch
Absa experiments with retail, Sunglass Hut interacts at Fashion Week, and Oude Molen wins in London — Cheryl Hunter’s weekly pick!
Dear Radio: Why is “local” in radio such a big deal?
by Paulo Dias. A few years ago, there was a radio show syndicated from LA. It was hot. It was current. It was poorly received by the audience.
The Big Q: Discrimination and sexism in adland and marketing
by MarkLives. Our panel of industry execs gives us their take on how rampant discrimination and sexism are in adland and marketing in SA.
But Does It Work: Advertising with brand personality
Andy Rice draws upon examples such as Nando’s and Netflorist to encourage brands to explore their personalities more.
MagLove: The best magazine covers this week (3 June 2016)
Esquire (Philippines), Good Weekend, Woolworths TASTE, The Economist and The Hollywood Reporter — MediaSlut’s weekly pick!
SA TV Ratings: e.tv April 2016 — top 20 primetime programmes
by MarkLives. The hottest primetime television shows on e.tv in South Africa revealed: TV ratings for the month of April 2016!
EXCLUSIVE: Barclays Africa Group out to pitch
by Herman Manson. The financial services group, which includes Absa in SA, has just completed an RFI from agencies and is working through responses.
Motive: Tenders, pitches and the ACA Code of Conduct
by Odette van der Haar. In the absence of ubuntu, the ACA, member agencies, GCIS, Treasury and dti spent almost three years drawing up five rules.
Young, Gifted & Killing It: Mukondi Ralushayi & Nkgabiseng Motau
by Veli Ngubane. In four years in adland, this copywriter and art director duo has been involved in some particularly creative campaigns.