by Inge Hansen. Comparing AMPS Q1 2015 with Q1 2016, it’s clear that SA has a long way to go to reach the levels of recorded viewing seen by our American counterparts.
Category archives: Columns
Green Sky Thinking: Planet 50-50
by Colwyn Elder. According to Cindy Gallop, advertising has a key role to play in shattering stereotypes and bringing about cultural change.
Ad of the Week: The high cost of bad government
by Oresti Patricios. A clear, simple message that highlights the crisis in education in SA — and the problem of wasteful government spending.
Motive: It’s all about the logo [Design Plus]
by Mark Tungate. Let’s take a look at the rebranding efforts, on either side of the Atlantic, for Paris Airports and the Metropolitan Museum of Art.
Shelf Life: The Kaufela Collection — taking Zambia to the world
Newmark’s new focus on Africa, Loads of Living launches concept store and Johnnie brings back Green Label — Cheryl Hunter’s weekly pick!
Homegrown: Brand character — personality-fuelled power to brands
by Lynne Gordon. We’re a nation big on ‘character’, so how do brands identify and maximise a brand character that really works?
Brand Experience: Beware the ‘full’ service distraction
by Mike Silver. We’re already seeing brand experience sitting at the heart of more and more communication strategies moving forward.
Durban-based Conversation LAB eyes national expansion
by Herman Manson. This full-service digital agency has grown from a four-person shop to a 40-person agency in little over 3.5 years.
MagLove: Good-news mag covers we love this week (20 May 2016)
by MediaSlut. In this week’s post, I wanted to show what we still have to be proud of, happy and excited about — plus these covers are beautiful.
SA TV Ratings: March 2016 Top 20 TV programmes — SABC 1, 2 & 3
by MarkLives. The hottest primetime television shows on SABC 1, 2 and 3 in South Africa revealed: TV ratings for the month of March 2016!