by Preetesh Sewraj. As soon as we start to understand and make sense of the buying patterns and decision-making processes of one consumer market, another emerges.
Category archives: Columns
Africa Dispatches: David vs Goliath in SA’s fibre wars [interview]
by Mandy de Waal. We speak to Steve Booysen of fibre network provider, Metrofibre Networx, about life, business and the need for speed.
Motive: Why aren’t more clients producing quality radio content?
by Paulo Dias. If General Electric can see the value of its own audio content and the power of audio and podcasts, what does that tell us?
Ad of the Week: Investec triumphs again with #outoftheordinary
by Oresti Patricios. We’re doing the unusual by recognising the second ad in a campaign we’ve singled out before.
Masterclass Notes: Seven sins of pitching marketers best avoid
by Johanna McDowell. Here are the seven deadly sins (the don’ts) and the magnificent seven (the do’s) of pitching for marketers.
Global Headline Makers: Mike Nicholson, UK
by Mark Tungate. The career of UK creative director, Mike Nicholson, has embraced the biggest traditional agencies and racy independents.
Shelf Life: Brewing up branded interiors with Inhouse
A makeover for Wild Clover, Wimpy launches the SLAM burger and sunglasses for Glenmorangie — Cheryl Hunter’s weekly pick.
Motive: The shared creative ether
by Alistair King. Conspiracy theorists piss me off. No agency I know of would intentionally plagiarise another agency’s ideas.
In Africa, the youth is the market
by Herman Manson. HDI Youth Marketeers, the youth marketing consultancy, will soon be exiting its teens.
MagLove: The best magazine covers this week (13 May 2016)
Esquire (Spain), Food and Home Entertaining, Huisgenoot, The New York Times Magazine Time Out New York — MediaSlut’s weekly pick!