EDITORIAL: It’s time to prove what you believe in. Don’t wait for South African adland’s Harvey Weinstein moment to act. We’ll all have your measure well before then.
Author archives: Simone Puterman
An Accountant in Adland: The job of purpose [S2 finale]
by Siwe Lawrence. As you read this column finale and as you navigate your life, lead with a purpose that will inform what shape your career takes and infuse the magic touch that can only be yours.
Herding Words: The less subtle art of giving a f*ck
by Wendy Shepherd. If you’re lucky enough to have a job right now, you not only need to give some fucks about it but the right sort if you’re going to keep it.
Zeitgeist of Now: Home is where more than the heart is #coronavirusSA
by Jason Stewart. Our relationship with our homes is changing again and this has important implications for brands.
WTF?! Where are all the Fernandos at?
by Leigh Tayler. WTF aren’t there more CMOs, brand managers and marketers like Fernando Machado in the world or, more specifically, in South Africa?
#Transformers: Change matters. Just do it.
by Charlie Mathews. Everything is going to transform and the only answer is to become adaptable enough to process change to your benefit — to become future-fit.
Clicks ’n Tricks: The frustrating opacity of customer acquisition
by Charlie Stewart. We marketers continue to think we’re the only people who should be trusted to handle the complex process of customer acquisition.
Mission: Conflict sparked between capitalism & care
by Tom Fels. Will the human race acknowledge this wakeup call — or will it be back to self-interested business as usual?
Young, Gifted & Killing It: Lerato Sengadi
by Veli Ngubane. This Soweto-born creative delves into Women’s Month, industry transformation, influencer marketing and the impact of Black Lives Matter on brands.
Media Redefined: Watching the media snowglobe
by Martin MacGregor. Parts of the media landscape have been changed forever; some have gone back to looking the same; and there is still a lot of snow about.