New network links up top creative and business change blogs

Mark is very excited to be part of the newly launched Create Again Blog Network (CAB for short). The aim of the network is to link together quality content blogs covering design, advertising, social media and business change Africa-wide.

Corne and Twakkie works for youth radio campaign

Click here for audio BBDO Cape Town has teamed up with Corne and Twakkie for their new CityVarsity radio campaign currently running on 5FM. Using the altogether unique humour of Corne and Twakkie, BBDO Cape Town connects with the young student market to help drive CityVarsity’s 2009 recruitment campaign. The campaign was devised by BBDO …

Lead with care

Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.

Jozi better than Moscow – survey

Cape Town, Johannesburg and Durban are amongst the top 65 business cities in emerging economies according to a new survey by Mastercard. “With the most cities in the Index outside the BRIC nations (Brazil, Russia, India and China), South Africa’s strong showing may reflect the ongoing opening of Africa to Western products, services and companies,” …

Survival of the ad-apted

I was speaking to Clem Sunter the other day when he told me that in Darwin’s first edition of Origin of the Species, Darwin didn’t talk about survival of the fittest, rather the survival of the adapted. The short code = those who survive (and thrive) are those that adapt the fastest. What Darwin meant was that survival is ensured for those who best fit the environment as it changes.

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