Corne and Twakkie works for youth radio campaign
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BBDO Cape Town has teamed up with Corne and Twakkie for their new CityVarsity radio campaign currently running on 5FM. Using the altogether unique humour of Corne and Twakkie, BBDO Cape Town connects with the young student market to help drive CityVarsity’s 2009 recruitment campaign. The campaign was devised by BBDO Cape Town creatives Mike Pearson and Ryan Barkhuizen. Since the campaign broke in October, CityVarsity’s website hits have risen dramatically – year on year the October figures have risen from 2500 hits to over 6000 visitors to the site for the month.