Independent industry news for marketing, advertising & media execs
These headlines speak for themselves. Shame on FIFA. Sacrificing press freedom on the altar of commercialism Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies‘ and ‘dictators’ with a neo-colonialist mentality, following what analysts see as ‘unreasonable’ media restrictions on the 2010 FIFA World Cup coverage. BizCommunity.com More …
Continue reading “FIFA gives press freedom, workers the finger”
e.TV is “clearly a crime-kisser”, according to our gung-ho police commissioner Bheki Cele, for broadcasting a segment in which two criminals held forth on their plans to do what criminals do best, rob people and shoot anybody interfering.
Following our story on how The Huffington Post published a blog post by Jeffrey Hoffman on the 2010 World Cup, before pulling it without explanation, we can now reveal that Hoffman was passing them second hand goods and racist nonsense to boot. The Huffington Post story, titled ‘Could The 2010 World Cup Be A Disaster In the Making?’ was published January 14, 2010. It was also published January 30, 2008 on several sites owned by Hoffman, including delraybeachwebcam.com and firstwebcam.com, under the headline ‘The 2010 World Cup in South Africa – A Disaster In the Making’.
Just as the New York Times prepares to start charging for their carefully fact-checked content The Huffington Post goes and make their case for them. The Huffington Post published a piece by Jeffrey Hoffman headlined “Could The 2010 World Cup Be A Disaster In the Making?” (Posted: January 14, 2010 09:15 AM), thought better of it, and then pulled it from its website to the apparent surprise of the author. It can still be accessed at this URL but does not appear on a public list of stories attributed to Hoffman.
Violent Adventure Tours™®© – an alternative South African marketing strategy
The Brief: This is part of a global campaign to celebrate Cokes involvement in soccer. Cokes design agency, UK based Attik, approached Am I Collective to give the campaign an African feel.
The Solution: Am I provided the basic design elements that ultimately take the shape of the African continent. The logo is currently being rolled out across the globe at POS, on Coke cans and billboards.
Creative Team: Am I Collective
The 2010 FIFA World Cup is fast approaching and media interest in the event is growing in South Africa and globally. To facilitate communication between journalists and FIFA it has created an online Media Channel. “The FIFA Media Channel is a media-only password protected service with specific content tailored to support journalists, photographers and other media professionals,” reads the website.
adidas, the official FIFA partner of more than 35 years, is currently running the Kopanya creative campaign for the Confederations Cup 2009. The name derives from the Sesotho word meaning join together, which marries well with the adidas philosophy of Together We Are Strong…
FIFA has released the city posters for the host cities of the 2010 World Cup. The Cape Town poster, depicting the world famous Table Mountain celebrates diversity among its people while Durban shows off its character with bright colours and abundant ‘vibe’. For Johannesburg, prosperity is the inspiration behind the city’s poster but the city also made sure it included support for the national football team, Bafana Bafana, with green and gold as the colours. Mark thinks Bloem did the best design job while Nelspruit did something different.
Draftfcb Johannesburg has branded four more cooling towers for First National Bank as the bank gears up to exploit its sponsor status of the 2010 FIFA World Cup.