Independent industry news for marketing, advertising & media execs
Following on news that Old Mutual is out to pitch we received the following statement from Ogilvy Cape Town which holds the account at the moment:
“Old Mutual, Ogilvy Cape Town’s and Ogilvy Johannesburg’s financial services client have decided to put their creative business out to pitch later this year and the Ogilvy Group SA decided that neither Ogilvy Cape Town nor Ogilvy Johannesburg (who share the account) would participate.”
Festival goers at the recent Innibos festival in Nelspruit had a first look at The Flying Germ Show, ‘a major theatrical production extolling the benefits of using the household cleaning product Domestos,’ sponsored by you guessed who.
Old Mutual is out to pitch in early August. Net#work BBDO, DDB, Lowes and FCB all pitching. Ogilvy CT must be holding its breath.
Can you have a great job and a great life in the ad industry? Maybe, Mark thinks. By Herman Manson. Reprinted from Mark magazine.
Ogilvy Cape Town’s Castrol Oil Journey Mural has been awarded an in-book entry in the acclaimed D&AD Annual for 2009. The 70-metre mural – the longest in South Africa – has been up on the busiest highway in Johannesburg, the M1 North highway, since the start of 2009.
Last week it came to light that Ogilvy Johannesburg submitted ads created for EATN’s South African broadcast partner, Multichoice, to numerous trade publications and blogs as well as having entered it into numerous international ad awards in spite of it never receiving approval from client. In the meantime it has been awarded a silver Clio and was finalist at the One Show Awards en New York. One of the ads reportedly just ran in the latest issue of Migrate – the official Loerie Awards magazine.
In his original comment to MarkLives Graham Pfuhl, Marketing and Sales Director at Multichoice, stated that the campaign in question was in fact rejected outright by Multichoice, and confirmed “no History Channel ads can be published without the prior authorization of AETN.”
Tom of Finland, one of the newest perfumes by Etat Libre d’Orange, is making its debut in South Africa. Ogilvy Johannesburg is the appointed agency. The Tom of Finland perfume pays tribute to the fetish artist of the same name notable for his stylized homoerotic art and his influence on late twentieth century gay culture.
Ogilvy Cape Town has come up with a wonderful ad for the launch of the Golf 6 that is bound to end up being one of our favourate ads for the year.
The team flew up to Namibia, which has the world’s largest wild cheetah population, and found with a woman called Marlice van Vuuren who rehabilitates wild animals, including cheetahs at her game farm near Windhoek. She drove a three-legged cheetah that she was rehabilitating around in her bakkie. The Golf 6 found its launch star. Its director was Henry-Alex Rubin, an Oscar-nominated documentary director now directing commercials.
“The brief was to produce a retail-driven campaign for the Polo range that ‘moved metal’ and built the brand – basically to advertise a good price without detracting from the emotional aspects of brand equity. We also know that in this tough economic climate, creativity cuts through and gets results,” says Ogilvy Cape Town Managing Director, Gavin Levinsohn, on the campaign his agency created for Volkswagen Polo. The campaign comprises of two 25-second TV commercials, two print ads, online, e-mailers and dealer advertising.
The rather conservative image of Cadbury’s Dairy Milk chocolate is getting an update with this new ad by Ogilvy Johannesburg featuring a neck-clicking, drum-playing primate.