Wayne Naidoo (CEO of Lowe Bull) has been appointed the new chairperson of the Association for Communication and Advertising of South Africa (ACA) in place of Reinher Behrens. Two vice chairs were re-elected, namely Mike Gendel and Boniswa Pezisa, while Nina Morris took the third spot vacated by the election of Naidoo. Naidoo will chair his first official ACA meeting in the new year.
Tag archives: lowe bull
Think before you print
“Printer”, the agency’s campaign for non-profit greening organisation, Food and Trees for Africa, took top honours in the “Favourite Film” category.
The chicken run (Omo ad)
One of the latest TV spots for longstanding client Omo sees Lowe Bull once again bringing the Omo philosophy of ‘Dirt is Good’ to life.
Domestos takes a new angle in fighting germs
“Consumers saw Domestos as a strong, multi-surface, multi-purpose germ killer, yet the TV commercials always made the toilet the main battleground when it came to fighting germs,” says Rui Alves, executive creative director of Domestos agency Lowe Bull. “Research showed however, that consumers used Domestos everywhere, not just in the toilet, which formed the basis of the new creative concept.”
Save trees with stickers
Lowe Bull created an innovative campaign for Food and Trees for Africa (FTFA) – a NGO greening organisation. The agency created a range of large stickers which aimed to encourage people to plant trees and attached these to the wooden products sold in hardware stores and nurseries.
Africanising the Nike Dunk
For the South African launch of the Nike Dunk Mick & Nick asked six graffiti artists each to spray-paint a taxi using the Nike Dunk colours.
Johannesburg Philharmonic Orchestra says feel something real
This poster campaign done pro bono by Lowe Bull art director Juliet Honey urges people to one again ‘feel something’ in a world of pop and plastic. “The symphony however, is very real – real music played by real people, in real time,” says Honey.