Wayne Naidoo (CEO of Lowe Bull) has been appointed the new chairperson of the Association for Communication and Advertising South Africa (ACA) in place of Reinher Behrens. Two vice chairs were re-elected, namely Mike Gendel and Boniswa Pezisa, while Nina Morris took the third spot vacated by the election of Naidoo. Naidoo will chair his first official ACA meeting in the new year.
Members can expect continued work on issues such as transformation, education (through the AAA School of Advertising), engagement on relevant legislation and a legal advisory service and further discussions with other associations to cement and expand the ACA’s stance on tenders and pitches (which limits the number of agencies pitching on a single account) to the broader marketing industry.
Naidoo says no quick fix is available to industry issues – instead a process of dialogue and tweaks to current policies should drive progress and finding solutions for the ad industry and ACA members. His aims are to continue enhancing services to members in a bid to deliver tangible benefits and build on the relevance of the ACA in the broader industry domain.
Membership currently stands at 47 agency group members, which equates to 110 agencies being represented in the association. Naidoo says this is broadly representative of the industry, but he will continue efforts to expand the ACA’s membership profile. He believes this will grow as the ACA gains more prominence through its well-regarded APEX awards. The APEX awards focuses on advertising effectiveness and ROI, as well as creative effectiveness.
Naidoo says that the industry speaking as a collective is much more effective than if members had to speak up individually. The tenders and pitch guidelines the ACA put in place is an example of this. Dialogue with other associations in this regard will continue, says Naidoo, with this in mind.
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