Budget airline’s latest marketing stunt is to plan delivery of a herd of cows to Buckingham palace in celebration of the wedding between Prince William and Kate Middleton. For every flight booked from 14 February kulula “will make a contribution to the cost of a herd fit for a royal lobola (a symbolic payment to the bride’s family from the groom and his).” The cows will be sourced locally in the UK. The Sunday Times are reporting the couple has already decided not to accept gifts from corporations. Maybe they will be swayed by the plate & mugs? They do seem like collectors’ items.
Tag archives: kulula
Sepp Blatter flies Kulula
It was bound to happen. After running an ad in the Sunday Times inviting FIFA president Sepp Blatter free flights anywhere in South Africa a dog took up the offer. And no it wasn’t FIFA’s president. The ad in question formed part budget airline Kulula’s cheeky campaign as the ‘Unofficial National Carrier of the ‘You Know What’ that had previously landed it in hot water with FIFA’s bullying lawyers.
Majut and Sons from #kulula to #FIFA
On April 1st, Kulula.com and its agency King James took yet another dig at FIFA by creating a fictitious law firm called Majut and Sons and notifying FIFA and the media of its application to trademark the Sky™, and potential problems this posed for anyone daring to transgress it. Here is the brochure created by King James.
Low prices and no lawyers please dot com
Kulula.com as agency King James has created a battery of 5 second, tongue in cheek, stings sung in the style of the budget airlines’ iconic audio mnemonic, further reminded consumers of the spat between Kulula.com and FIFA.
Kulula answers FIFA with new ad
Kulula ad agency King James chose to respond to FIFAs’ legal threats with another tongue-in-cheek ad that is running in the Sunday papers today.
The ad looks similar to the original that caused FIFA and its lawyers to lose their sense of humour over the use of, amongst other things, the national flag, footballs and vuvuzelas in, gulp, combination.
The Mercury, IOL quotes MarkLives, forgets to credit us
The Mercury and IOL finally caught up with the bloggers and the tweeps. It has run a story on its front page on the letter those ridiculous lawyers of FIFA sent budget airline Kulula.com.
Loeries 2010: Call for entries campaign launched
Loeries 2010: The biggest event of the year. The campaign theme for this years’ annual Loeries event, announced today, Monday, 15 March 2010, by CEO Andrew Human, is of course a tongue-in-cheek, if rather dry, reference to that ‘other’ biggest event of the year. Before those FIFA lawyers get their knickers in a knot again – Kulula-style – no part of the campaign actually ever mentions the FIFA World Cup or shows a football. It’s called having a sense of humour. Read my story and see all the creative on BizCommunity.
Size is not everything
It is tempting to attribute Top Brand status to brands that are simply big. After all, if a brand is big, surely it is doing something right? Yes, of course it is doing something right – but the key thing is to determine what that is – brands can be big for many reasons.