by Herman Manson. MarkLives chats to Amplicon PR’s Kate Thompson-Duwe about evolving business models for PR agencies and more.
Tag archives: Herman Manson
In Kenya, Y&R rebuilds its East African hub
by Herman Manson. The revival of Y&R in Kenya and the broader East African market rests in the hands of a remarkable woman, Prita Patel.
Bottom-line Black #BlackAfricaGroup
by Herman Manson. Ad agency Black has undergone a strategic rebrand and repositioning as Black Africa Group.
Global brands seek value in staff-on-demand platform M4JAM
by Herman Manson. What value would a brand or marketing find in a staff-on-demand platform, you may ask? M4JAM offers access to thousands of consumers able and willing to provide real-time market research, mystery shopping and even product training.
EXCLUSIVE: Bidvest Media acquires Retroviral Digital Communications
by Herman Manson (@marklives) Bidvest Media has purchased a majority stake in Retroviral Digital Communications, its second acquisition in the media space — it owns a stake in integrated sports marketing and sponsorship agency, MSCSPORTS.
Promise made good
by Herman Manson. Marc Watson and James Moffatt promised themselves they would one day launch their own agency. When they did, they called it Promise.
Meet an upgraded Springleap and its meta-consumers
by Herman Manson (@marklives) Once Springleap was famous for the funky but rather expensive T-shirts it produced through crowd-sourced design. Now the business has dropped T-shirts and embraced a new research-centric role under Trevor Wolfe.
Hermaneutics: Two narratives on MetropolitanRepublic sanctions
by Herman Manson (@marklives) Two very interesting but diverging stories ran on Thursday, 7 November 2013, in, ironically, two media products that also shares a newsroom. Both cover the MetropolitanRepublic/Loeries awards scandal, which saw the agency stripped of its awards for entering work that did not meet entry criteria, and then blaming its juniors, the broader ad industry and the Loerie organisers when caught out (it did eventually take full responsibility for its actions).
Breaking now: WPP buys NATIVE, joins agency to VML network
by Herman Manso. Digital agency NATIVE, one of the last major independent digital agencies in SA, has been bought by WPP.
Chillibush – no pretensions or clutter
by Herman Manson. Dale Hefer and her agency, Chillibush, are significant players in the SA ad market, but have maintained a relatively low profile in a space still cluttered with egos and an awards obsession bar none.