by Oresti Patricios. Strap yourselves in and hold onto your bootstraps: director Terence Neale is back with another movie for adidas Originals.
Tag archives: Egg Films
Ad of the Week: The power of sudden impact [graphic]
by Oresti Patricios. Y&R Cape Town and Egg Films’s short for Safely Home strikes home hard. Really hard.
Ad of the Week: The difference 1 makes
by Oresti Patricios. 1Life Insurance makes a major change in strategy with its latest TVC from House of Brave with Egg Films and Left Post Production.
Ad of the Week: Dance, dance, dance
by Oresti Patricios (@orestaki) King James II got the talented Terence Neal of Egg Films to direct an eye-catching TV ad for 5FM’s Live Loud campaign. All about the power of music — and what happens if it isn’t there — this commercial speaks to the heart. I’m telling you, this ad could have been made for me, and me alone.
Ad of the Week: As a fan, how far would you go?
by Oresti Patricios (@orestaki) It goes without saying that Castle Lager is an iconic South African brand, and it has taken a lot of time, effort and money to achieve this status. Naturally, the “Superfans” campaign capitalises on the feel-good factor associated with sport. And this latest commercial is a goodie — it’s an epic journey, a hell of a tale, a real mini-movie with a spectacular ending.
Ad of the Week: That awkward moment
by Oresti Patricios (@orestaki) Normally “So, what do you do?” is a way for someone to ‘size you up’ — and if you’re currently unemployed, or in an embarrassing job, it can lead to an awkward moment. In the latest Careers24 campaign from Ogilvy Cape Town, this awkwardness is capitalised upon, leading to some great ‘cringe’ comedy.
Ad of the Week: Exploring the night
by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.
Shelf Life: Transforming Jozi CBD through creating meaningful change
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: Native makes an Absolut statement; get the skinny on McCain’s new fries; and Bain’s Cape Mountain Whisky expands marketing strategy.
Ad of the Week: Imagine if banking were fun
by Oresti Patricios (@orestaki) Banking is hardly something I get excited about, let alone consider ‘fun’. The latest campaign from Standard Bank starts out feeling a little like those ‘Maths is Fun’ or ‘Reading is Fun’ books we used to get at primary school. Except it actually works.
Design Annotator: Yield street art, Four Corners, and love for cities
by Uno de Waal (@Unodewaal) Today on Design Annotator we’ve got: r1’s street art Yield; Spier Architectural Arts creative director Liani van der Westhuizen; new work by Wesley van Eeden; Cape Town Love app; Josh Hayman’s GoldRush; Four Corners director Ian Gabriel; making of Four Corners; XooXity Hackathon recap and winner; 2014 Loerie Awards campaign; and the new Standard Bank TVC from TBWA\Hunt\Lascaris and Egg Films.