Retrenchment is out. Innovative salary solutions and redeployment is in, as managers use inexpensive perks to motivate staff during the global financial meltdown.
Tag archives: business
As budgets dry up online looks up
Despite the global financial slowdown – as nice a way of saying ‘global recession’ as anybody and CNN has been able to come up with – at least one marketing medium will expand its share of the revenue pie, even as others prepare to face cutbacks and closures.
After online ad revenue grew 24% in 2006, 27% in 2007 and 32% in 2008, World Wide Worx researcher Arthur Goldstuck predicts it will grow 32% in 2009. This will see revenue jump from R319 million in 2008 to R419 million this year.
Election boost for SA Twitter news feeds
Heightened interest in news around the recent general elections seems to have boosted the fortunes of a number of South African news organisations on Twitter.
5 steps to a successful Twitter feed for your content company
Many publishers launch onto Twitter without giving the platform or its users much thought or studying what other media companies are doing to maximise benefit from the platform. This approach dilutes the user experience on your Twitter feed and lead to users unsubscribing from your brands Twitter service.
New frontiers of identity
The emerging market is changing the way brand identities are forged.
Dropping ‘paper’ from news
The American Society of Newspaper Editors is planning to remove “paper” from its name and expand its membership to include editors of online-only news Web sites and journalism educators, the society announced yesterday.
Team Uncool will Facebook you
Bouffant, a TV commercials production company, is giving out customized Moleskins as end of year gifts. The illustrations are designed by Nicholas from Team Uncool. Mark thinks it’s all pretty cool. Bouffant consists of six commercials directors namely Erik Van Wyk, Ariane Besson, Dean Blumberg, Marc Sidelsky and Andre Liebenberg.
SA Newspapers on Twitter
Twitter, the popular micro-blogging service, isn’t being utilised properly by South African newspaper publishers. Internationally Twitter is being used by media organisations as diverse as CNN and the NYTimes to push breaking news to subscribers. Big name local brands such as The Star, Beeld, Die Burger, the Cape Times, the Sowetan and others are still missing in action. So which South African newspapers make use of Twitter?
This website went horizontal
Television commercials production company Velocity has launched a new website as part of the new Velocity Corporate identity designed by REX. Instead of going vertical the design went horizontal effectively showcasing Velocity’s work in a unique manner.
Lead with care
Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.