Regular readers would have noticed that MarkLives recently launched a new look web site. It builds on a proud history with the tech, media and marketing communications industries that stretches back to 1998 when the predecessor to this site, media.toolbox, was launched.
Tag archives: andrew miller
Silver Loerie Winner Found
The advertising industry breathed a collective sigh of relief when copywriter Jason Smythe-Wallace returned to his desk at agency CBA Ford Smith Jones and Broadbent. Although the agency has declined to comment on Smythe-Wallace’s whereabouts over the last few weeks, reliable sources have indicated that the emerging young talent had been languishing in a remote North-West jail, one of several creatives caught on the wrong side of Loerie law.
Free to air broadcaster ‘not blowing all its budget on content’
New South African free-to-air player Breeze TV has released its broadcasting strategy to the investor community. According to the broadcaster, the strategy is closely modelled on those developed by local (if un-named) free to air stations.
Ad workers on go slow
The Creative Recruitment And Producer’s (CRAP) union – which represents copywriters, graphic designers and recruitment agents across the country – has announced that its members are set to embark on a nation-wide strike in a bid to improve wages and working conditions.
Homelessness On the Up and Up in Fast Food Advertising
Industry rumour has it that emerging fast food chain, Smaaklik, is set to launch a new ad campaign that pushes the use of the homeless in fast food advertising to new levels. Capitalising on the success of a Debonairs campaign a few years back, which cunningly leveraged iconic imagery of homeless people to sell pizzas, the Smaaklik campaign will feature happy consumers scoffing hamburgers and chips in a park full of starving homeless people.
Small Screen ‘Sextravaganza’ set to replace Teleshopping
Commercial TV has announced a new focus for 2011. John Doe reports.
“Our growth has been phenomenal over the past year,” says Brent Doss, Commercial TV MD. “Our hard hitting news, socially focused documentaries and the pick of old US sitcoms and movies have clearly delivered what the public wants, and now we’re looking to build on this growth. Consequently, our programming will be moving heavily towards smut as the year progress.”
Moral Burnout Hits Ad Industry
A young creative worker from one of South Africa’s leading advertising agencies has spoken out on the pain, anxiety and social guilt he has suffered as a result of an award winning campaign.