Homelessness On the Up and Up in Fast Food Advertising

Industry rumour has it that emerging fast food chain, Smaaklik, is set to launch a new ad campaign that pushes the use of the homeless in fast food advertising to new levels. Capitalising on the success of a Debonairs campaign a few years back, which cunningly leveraged iconic imagery of homeless people to sell pizzas, the Smaaklik campaign will feature happy consumers scoffing hamburgers and chips in a park full of starving homeless people.

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