by Mandy de Waal (@mandyldewaal) It has been just over a year since Zimbabwean-born media entrepreneur, Trevor Ncube, launched Mail & Guardian Africa. The chairperson of Alpha Media Holdings (AMH) says its success must be defined in terms of the investigative-news brand’s editorial achievements.
by Mandy de Waal (@mandyldewaal) Why is it important for marketers to know about a South African game called Desktop Dungeons? Minecraft. Microsoft. US2.5bn. The portable, video and computer games world is going to be a tough nut to crack, and the sooner marketers enter and try to understand this world, the better.
by Mandy de Waal (@mandyldewaal) If you’re chowing down on some nyama choma (barbecued meat) in Kenya and you’re offered a beer, the chances are that it will be a Tusker. The oldest beer brand in that market, Tusker remains East Africa’s best-loved beer because of product excellence and the smart marketing that backs this brand.
by Mandy de Waal (@mandyldewaal) “I want to become one day the new Steve Jobs and create a new kind of Silicon Valley in Africa.” That’s Sam Kodo speaking. He hails from Togo, which is wedged between Ghana and Benin on the west coast of Africa.
by Mandy de Waal (@mandyldewaal) Africa’s most successful fabric company isn’t born of the continent, but rather from the Netherlands. Yet Vlisco has become embedded into African culture and trade because of its fierce understanding of customer intimacy.
There was a time when Silicon Valley dominated technology’s global brand map. Information and communications technology (ICT) brands like Microsoft, Apple, Cisco, Google and Oracle ruled this world. But the landscape is shifting, reports Jon Pienaar (@j0nn0) in this Mark Magazine: Africa Dispatches feature.
by Mandy de Waal (@mandyldewaal) Growth in media spend in Africa is outpacing the US and Western Europe, while media investments are alive, thanks to the politically connected or business people with big egos and pockets to match. [a Mark Magazine: Africa Dispatches feature]
Meet the change makers and the disrupters. Africa’s visionaries who dared to dream big and to turn their ideas into reality. These are amongst the most respected people on the continent. These are the people to know. Curated by Mandy de Waal (@mandyldewaal) in this Mark Magazine: Africa Dispatches feature.
Africa’s most-admired brands as selected by key influencers. Curated by Mandy de Waal (@mandyldewaal) in this Mark Magazine: Africa Dispatches feature.
The continent’s higher growth rates are calling but many brands have ventured forth, only to discover that expanding in Africa is complex. Mandy de Waal (@mandyldewaal) speaks to the vanguards in this Mark Magazine: Africa Dispatches feature.