Featured Section • Page 57 of 523 •

Q5: That South African guy in Kiwi adland, Gary Steele [interview]

by Carey Finn. The SA-born acclaimed adman speaks about his new role as DDB NZ ECD, and what things are like down there.

Media Redefined: Why underarm serves don’t win tennis matches

tennis-tennis-ball-spinning-ball by Bessi courtesy of Pixabay

by Martin MacGregor. It seems simple but, too often, tactics are discussed first and strategy is retrofitted. The result? Failed campaigns, normally.

Young, Gifted & Killing It: Nomaswazi Phumo

by Veli Ngubane. The Soweto-born and -raised strategist shares with us her routine for solving some complex brand problems through her kickass strategy.

Gestalt: Coopetition vs attrition — it’s about the customer!

team teamwork together cooperation courtesy of Pixabay.com slider

by Leeya Hendricks. A collaborative partnership isn’t simply a response to the power of competition; it recognises the power of the customer to take their business elsewhere.

EXCLUSIVE: Hollard, M&C Saatchi Abel part ways, citing conflict work

by MarkLives. After half a decade, the insurance group is parting ways with the ad agency due to conflict issues.

#AgencyFocus: HKLM on building a pan-African agency

by Sabrina Forbes. Understanding the intricate cultural elements of each market has been a fundamental reason that HKLM has experienced the success it has in both East and West Africa.