by Oresti Patricios (@orestaki) This week I want to focus on the innovative use of a screen we’re all familiar with — but that has largely been ignored by advertisers. Yup, I’m talking about automatic teller machine (ATM) screens.
Category archives: Columns
SAARF/MarkLives #Top40TVratings: Absa Premiership game scores
by SAARF & MarkLives (@marklives) The week of 24 February 2014 — 2 March 2014 saw a number of shows switch positions on our SAARF/MarkLives #Top40TVratings chart: Amaza crept into second place; the Mamelodi Sundowns vs Orlando Pirates game of the Absa Premiership scored into our Top 5; and the MetroFM Music Awards hit the 17th slot on our national table while landing in fourth spot on our DStv one.
Indy Ad Exec: Make magic before you meet — some tips
by Tom Fels (@thomasfels) As an agency, attracting new clients is vital to both survival and success. And, for marketers, the prospect of selecting an agency is as exciting as it is daunting. Here are some tips.
Ad of the Week: KFC crosses cultural barriers
by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.
SAARF/MarkLives #Top40TVratings: SABC 1 holding steady
by SAARF & MarkLives (@marklives) For the week of 17 February — 23 February 2014, the top five SABC 1 shows from previous weeks still remained in place on the SAARF/MarkLives #Top40TVratings Chart, but with dramas Loxion Lyric and Amaza swapping places.
ABC Analysis Q4 2013: The biggest circulating newspapers in South Africa
by Herman Manson (@marklives) The ABC has released circulation statistics for the period October 2013 — December 2013. Here are several figures that stand out in terms of newspaper circulations.
ABC Analysis Q4 2013: The biggest circulating consumer magazines in South Africa
by Herman Manson (@marklives) The ABC has released circulation statistics for the period October 2013 — December 2013 (2013 Q4). Here are several consumer magazine ABC figures that popped out for us. We’ve also updated our list of the biggest circulating consumer magazines in South Africa!
ABC Newspaper Round-up Q4 2013: Newspaper decline slows
Extracts from the Q4 2013 ABC presentation show an upswing in total newspaper circulation trends.
ABC Magazine Round-up Q4 2013: Not happy days for consumer mags
Extracts from the Q4 2013 ABC presentation released today show a difficult trading environment for magazine publishers.
Ad of the Week: Toyota’s Prado battles border control
by Oresti Patricios (@orestaki) Getting a brief to create a commercial campaign for a Land Cruiser must be any agency’s dream. This week, we look at the television advert for the new-look Toyota Prado Land Cruiser, which was revealed to South Africans by the media late last year but only launched here this year.