by SAARF & MarkLives (@marklives) The week of 24 March — 30 March 2014 saw Family Bonds on SABC 1 entering our into one of our Top 10 positions on the SAARF/MarkLives #Top40TVratings national chart.
Category archives: Columns
Ad of the Week: An epic ride for Tracker
by Oresti Patricios (@orestaki) Tracker, the stolen-vehicle tracking company, has decided to get involved in cycling, and there appears to be sound thinking behind this “Ride Free” sponsorship programme that takes an holistic approach, not just focusing on the ‘stars’ of the sport but also on the general public and newcomers.
Fair Exchange: A highly functional trade between brands and consumers
by Erna George. The fair trade between just how much information brands want and how much consumers should provide is as important a consideration for me as any of the other more ‘creative’ or ‘marketing’ issues my previous columns have addressed.
SAARF/MarkLives #Top40TVratings: Battle of the news broadcasts
by SAARF & MarkLives (@marklives) The week of 17 March — 23 March 2014 saw SABC 1 dominate eight of the Top 10 positions on our SAARF/MarkLives #Top40TVratings national chart, while Isibaya continued its climb on our DStv table, from no. 4 to no. 3, by growing its viewership from 965 632 to 1 115 462.
Ad of the Week: Rocking the Red Bull brand
by Oresti Patricios (@orestaki) Today, instead of looking at a specific ad, I’m going to talk about the benefits of being a brand that gets how to connect with people, looking at how the Red Bull brand gets ‘wiiiings’, thanks to its creative campaigns.
Indy Ad Exec: Conquering our economy — an agency guide
by Tom Fels (@thomasfels) In many ways, agencies will have to move their sights beyond innovation — those that will reach the highest highs will have invented new ways of working and will have been constant instigators of change, consistently challenging the status quo.
Influencers: Brand evangelists and brand churches — if they build them, others will come
by Jason Stewart (@HaveYouHeard_SA) The same way religion spreads its message, marketers need to spread theirs. By helping disciples to build churches that recruit new users and turn them into passionate users, who in turn recruit new users, the ‘brand church’ grows.
SAARF/MarkLives #Top40TVratings: isiZulu telenovela Isibaya rocks DStv chart
by SAARF & MarkLives (@marklives) The week of 10 March — 17 March 2014 saw e.tv’s Big Momma movie sequels keep e.tv in our Top 5 on our SAARF/MarkLives #Top40TVratings national chart, while the Absa Premiership also scored a Top 10 position on our national table.
Ad of the Week: Experience Exclusive Books’ theatre of the mind
by Oresti Patricios (@orestaki) Exclusive Books plays with the word “Experience” in its latest radio ad campaign, produced by Net#work BBDO under the creative direction of Jenny Glover and Brent Singer, with copywriting by Jarred Osmond and Greig Watt. Thanks to a masterful voice performance, the ad takes listeners on a journey into the ‘theatre of the mind’.
SAARF/MarkLives #Top40TVratings: e.tv moves into top 5
by SAARF & MarkLives (@marklives) The week of 3 March — 9 March 2014 saw e.tv’s Big Momma House 2 usurp a Top 5 position from SABC 1 on our SAARF/MarkLives #Top40TVratings national chart, and the international friendly soccer match between South Africa and Brazil also scored top 10 positions on both national and DStv-only tables.