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by SAARF & MarkLives (@marklives) The week of 24 March — 30 March 2014 saw Family Bonds (Ezomdeni in Zulu) on SABC 1 entering our into one of our Top 10 positions on the SAARF/MarkLives #Top40TVratings national chart.

Satellite dishNews in IsiZulu (SABC 1) was the most-watched news broadcast on our national chart, followed by news broadcast in IsiXhosa (SABC 1), News Headlines (SABC 1) the News on e.tv. Consumer watchdog show Speak Out, broadcast on SABC 2, was the top-rated actuality programme, coming in at number 21.

This weekly roundup of South Africa’s TV audience viewership, a collaboration between the South African Audience Research Foundation (SAARF) and MarkLives, reveals the best-watched shows of the week before, where it ran and how many South Africans tuned in to watch.

We offer two tables, the first covering all households — free-to-air viewing (the various SABC channels and e.tv) as well as the DStv platform — and the second charting the best-watched shows on the DStv network of channels only.

SAARF/MarkLives #Top40TVratings Chart: 24 — 30 March 2014

National (include all households — free-to-air viewing and DStv platform)

Market Target Activity
National Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\Variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera Local 23.6 10 107 951 71.06%
2 NGEMPELA SABC 1 Drama Drama 16.3 6 998 055 51.52%
3 AMAZA SABC 1 Drama Drama 15.5 6 664 795 48.44%
4 LOXION LYRIC SABC 1 Drama Drama 14.6 6 281 405 45.26%
5 MUVHANGO SABC 2 Drama Drama 12.1 5 196 905 42.60%
6 INTERSEXTIONS SABC 1 Drama Drama 11.4 4 895 283 38.33%
7 TASK FORCE(DRAMA) SABC 1 Drama Drama 10.6 4 567 966 36.97%
8 ZULU NEWS SABC 1 News News 10.2 4 357 487 32.16%
9 SCANDAL e.tv Drama Drama 10.1 4 329 676 31.89%
10 FAMILY BONDS SABC 1 Drama Drama 10.0 4 288 561 35.33%
11 XHOSA NEWS SABC 1 News News 9.6 4 118 279 31.84%
12 POWERBALL SABC 2 Variety Variety 9.5 4 068 874 39.09%
13 SELIMATHUNZI SABC 1 Variety Variety 9.4 4 042 797 30.41%
14 FRIENDS LIKE THESE SABC 1 Variety Variety 9.0 3 866 794 33.44%
15 RHYTHM CITY e.tv Drama Drama 9.0 3 854 910 34.52%
16 SINGLE GALZ SABC 1 Sitcom Sitcom 8.9 3 811 339 30.10%
17 ZAZIWA SABC 1 Variety Variety 8.5 3 653 846 28.93%
18 MR BOX OFFICE SABC 1 Sitcom Sitcom 8.0 3 416 423 27.70%
19 FAST FIVE SABC 1 Movies Action/adventure 7.5 3 226 313 36.15%
20 ORANGE CAF CHAMPIONS LEAGUE KAIZER CHIEFS VS A.S VITA CLUB SABC 2 Sport Football (soccer) 7.1 3 025 596 25.82%
21 SPEAK OUT SABC 2 Actuality Actuality 6.8 2 935 163 31.84%
22 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 6.8 2 895 857 26.22%
23 NEWS HEADLINES SABC 1 News News 6.5 2 791 396 23.14%
24 DI WELE MAKGOLELA SABC 2 Variety Variety 6.3 2 707 336 29.45%
25 EKASI OUR STORIES:DRAMA KING e.tv Drama Drama 6.3 2 694 522 23.85%
26 NEWS e.tv News News 6.1 2 600 896 21.71%
27 IMAGINE THAT e.tv Movies Drama 6.0 2 587 775 23.69%
28 WWE WRESTLING RAW e.tv Sport Wrestling 6.0 2 557 319 28.59%
29 EMZINI WEZINSIZWA -R SABC 1 Sitcom Sitcom 5.7 2 440 206 47.08%
30 MUVHANGO -R SABC 1 Drama Drama 5.6 2 418 599 47.58%
31 REAL GOBOZA SABC 1 Magazine Magazine 5.6 2 407 499 25.88%
32 GENERATIONS -R SABC 1 Soap opera Local 5.4 2 310 374 47.82%
33 MAN ON FIRE e.tv Movies Action/adventure 5.3 2 268 667 24.30%
34 MUVHANGO -O SABC 2 Drama Drama 5.3 2 266 175 31.76%
35 IZOSO CONNEXION SABC 2 Sitcom Sitcom 5.2 2 247 840 18.84%
36 STOKVEL SABC 2 Sitcom Sitcom 5.2 2 215 405 22.61%
37 7DE LAAN SABC 2 Soap opera Local 5.1 2 186 958 19.70%
38 LOTTO DRAW LIVE e.tv Competition Competition 5.0 2 160 315 20.77%
39 90 PLEIN STREET SABC 2 Drama Drama 5.0 2 134 482 25.96%
40 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera International 4.8 2 067 443 22.71%

DStv platform only

Market Target Activity
DStv Total Indv (incl guests) Live + VOSDAL
Counter Description (grouped) Channel Level 1 Level 2\Variable (r) AMR % AMR SHR %
1 GENERATIONS SABC 1 Soap opera Local 16.6 2 244 255 49.48%
2 MUVHANGO SABC 2 Drama Drama 9.1 1 227 797 30.28%
3 ISIBAYA Mzansi Magic Variety Variety 8.4 1 128 501 25.31%
4 ZULU NEWS SABC 1 News News 6.4 858 908 19.82%
5 RHYTHM CITY e.tv Drama Drama 6.3 855 367 21.73%
6 SCANDAL e.tv Drama Drama 5.9 799 508 18.22%
7 NGEMPELA SABC 1 Drama Drama 5.7 773 992 16.95%
8 POWERBALL SABC 2 Variety Variety 5.4 732 544 20.18%
9 XHOSA NEWS SABC 1 News News 5.4 723 968 16.54%
10 BIG BROTHER SA Mzansi Magic Reality Reality 5.2 696 654 16.59%
11 LOXION LYRIC SABC 1 Drama Drama 5.1 688 770 15.30%
12 AMAZA SABC 1 Drama Drama 4.9 666 623 14.38%
13 ORANGE CAF CHAMPIONS LEAGUE KAIZER CHIEFS VS A.S VITA CLUB SABC 2 Sport Football (soccer) 4.8 654 243 15.83%
14 SPEAK OUT SABC 2 Actuality Actuality 4.7 638 749 19.96%
15 KHUMBUL’ EKHAYA SABC 1 Magazine Magazine 4.6 616 599 16.77%
16 TASK FORCE(DRAMA) SABC 1 Drama Drama 4.3 580 312 14.35%
17 INTERSEXTIONS SABC 1 Drama Drama 4.2 567 410 13.57%
18 NEWS e.tv News News 4.2 563 829 13.68%
19 SELIMATHUNZI SABC 1 Variety Variety 3.9 526 643 11.93%
20 SINGLE GALZ SABC 1 Sitcom Sitcom 3.8 516 430 11.89%
21 7DE LAAN SABC 2 Soap opera Local 3.8 512 986 13.09%
22 FAMILY BONDS SABC 1 Drama Drama 3.6 490 090 12.66%
23 FAST FIVE SABC 1 Movies Action/adventure 3.5 471 167 14.94%
24 FRIENDS LIKE THESE SABC 1 Variety Variety 3.2 432 535 10.52%
25 ROCKVILLE (DRAMA) Mzansi Magic Drama Drama 3.1 424 407 10.91%
26 ZAZIWA SABC 1 Variety Variety 3.1 422 733 10.14%
27 THE BOLD AND THE BEAUTIFUL SABC 3 Soap opera International 3.1 421 635 12.15%
28 DI WELE MAKGOLELA SABC 2 Variety Variety 3.1 420 112 13.02%
29 GENERATIONS -R SABC 1 Soap opera Local 3.1 418 116 23.88%
30 MUVHANGO -R SABC 1 Drama Drama 3.1 414 532 22.59%
31 STOKVEL SABC 2 Sitcom Sitcom 3.0 401 948 12.02%
32 NUUS SABC 2 News News 2.8 381 315 9.43%
33 WWE WRESTLING RAW e.tv Sport Wrestling 2.8 380 441 10.60%
34 IMAGINE THAT e.tv Movies Drama 2.8 374 810 9.82%
35 NOOT VIR NOOT SABC 2 Music Music 2.7 362 714 8.57%
36 MAN ON FIRE e.tv Movies Action/adventure 2.4 329 170 9.99%
37 LOTTO DRAW LIVE e.tv Competition Competition 2.4 326 705 9.05%
38 EKASI OUR STORIES:DRAMA KING e.tv Drama Drama 2.4 320 061 8.26%
39 SOCCER ZONE SABC 1 Sport Football (soccer) 2.3 315 198 8.28%
40 ISIDINGO -R SABC 1 Soap opera Local 2.3 309 443 19.32%

How to read the tables:

AMR% refers to the number of people in a target market who were watching an event ie programme, expressed as a percentage of the population for that demographic: “On average, 16.3% of adults aged 15+ who watched TV from 28 Jan-3 Feb 2014 watched Society on SABC 1”.

AMR is the number of people in a target market watching a specific event ie programme per minute, expressed in absolute figures: “On average, 1, 541, 066 adults aged 15+ who watched TV from from28 Jan-3 Feb 2014 watched Society on SABC 1”.

Share % (SHR %) is the share or proportion of the available audience (people watching TV at that time) that a specific channel/programme has achieved at that time: “Society achieved a share % of 52.59% from 28 Jan- 3 Feb 2014 on SABC 1″.

saarf 150SAARF is the name by which the South African Audience Research Foundation is familiarly known. SAARF’s main objective is to direct and publish media audience and product/brand research for the benefit of its stake-holders, thereby providing data for target marketing and a common currency for the buying and selling of media space and time. SAARF has thus the responsibility to measure the audiences of all traditional media such as newspapers, magazines, radio, television, cinema and out of home media.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every three work days. Sign up here!

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Published by Herman Manson

MarkLives.com is edited by Herman Manson. Follow us on Twitter - http://twitter.com/marklives

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