by Oresti Patricios (@orestaki) The last time I was affected deeply by a Coronation ad was in 2012, with the true story of Lawrence Anthony, “the elephant whisperer”. The new ad, from Net#work BBDO, sticks with the powerful message of “Trust is Earned”, as well as with using a remarkable but true narrative to demonstrate the power of trust — the story of Dr Albert-André Nast, a doctor in the French village of Chelles.
Category archives: Columns
SAARF/MarkLives #Top40TVratings: Drama rules supreme, despite elections
by SAARF & MarkLives (@marklives) Surprisingly (or not, depending upon your level of cynicism), drama and not election news appeared to rule most of the Top 10 during the week of 5 — 11 May 2014, our SAARF/MarkLives #Top40TVratings national chart shows, although SABC 1’s Zulu News did climb from the 14th to the eighth spot, and SABC 1’s Xhosa News went from tenth to ninth.
ABC Analysis Q1 2014: The biggest circulating newspapers in South Africa
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released newspaper circulation statistics for the period January — March 2014 (2014 Q1). Daily newspapers have seen a slight uptick in circulation to 1 622 041, compared to 1 541 488 in the previous corresponding period.
ABC Analysis Q1 2014: The biggest-circulating consumer magazines in South Africa
by Herman Manson (@marklives) The Audit Bureau of Circulations of South Africa has released circulation statistics for the period January – March 2014. Here are several consumer magazine ABC figures that stand out for us. We’ve also updated our list of the biggest circulating consumer magazines in SA!
ABC Magazine Round-up Q1 2014: Consumer magazines continue decline
Extracts from the Q1 2014 ABC presentation released today, Wednesday, 14 May 2014, show a continued decline in consumer magazine sales. In addition, there were more closures than new entrants into the magazine market.
ABC Newspaper Round-up Q1 2014: Weekend papers suffer
Extracts from the Q1 2014 ABC presentation released today, Wednesday, 14 May 2014, show a continued decline in weekly and weekend newspaper sales. As a counter trend, the circulation of free papers continues to rise.
Ad of the Week: #RainyDay savings
by Oresti Patricios (@orestaki) It’s great to see banks showing people how to save instead of how to spend. This week, we look at how Nedbank, together with Joe Public, recently came up with an arresting way of getting people to think about saving through its “Make saving for a #RainyDay happen” billboard.
SAARF/MarkLives #Top40TVratings: SAMA 2014 draws big ratings
by SAARF & MarkLives. The 20th Annual South African Music Awards proved to be a major ratings hit for SABC 1 during the week of 28 April — 4 May 2014, the SAARF/MarkLives #Top40TVratings national chart shows. It landed in third position on the chart with an audience of 5 378 929. It grabbed 4th spot on the DStv chart. In addition SAMA 20: Lights, Camera, Fashion! took the 7th and 6th spots on the national and the DStv charts respectively.
Ad of the Week: Rescue me
by Oresti Patricios (@orestaki) Most ad agencies adopt causes, but I’d like to single out Ogilvy Cape Town for its support of the National Sea Rescue Institute (NSRI) and the stellar print campaign that not only publicises what the NSRI does but makes a very clear call to action.
SAARF/MarkLives #Top40TVratings: As elections near, news gains
by SAARF & MarkLives (@marklives) The week of 21 April — 27 April 2014 shows two news broadcasts enter the SAARF/MarkLives #Top40TVratings Top 10, our national chart shows. News broadcasts in isiZulu, isiXhosa and news headlines on SABC 1 all gained in audience figures. On the DStv chart News in Afrikaans also gained viewers even as it slipped in the rankings. This as national and provincial elections close in on May 7th.