by Oresti Patricios (@orestaki) Fast food is an incredibly competitive segment of the market, and the competition hots up even more when it comes to the chicken wars. Chicken Licken delivers a power punch with its new television commercial from Net#work BBDO, “Big John”, which is a whole barrel full of chuckles.
Category archives: Columns
Africa Dispatches: Know where to grow
Reductive perceptions of Africa persist, but numbers shatter continental clichés. In the next five years, over half the world’s fastest-growing economies will be African. A Mark Magazine: Africa Dispatches feature by Mandy de Waal (@mandyldewaal).
Mark: Africa Dispatches focuses on brand building in key African markets
South Africa’s authoritative online marketing news and analysis brand ventures into print with the launch of Mark Magazine’s Africa Dispatches, a design-intelligent annual print offering authored by top journalists.
SAARF/MarkLives #Top40TVratings: Sarafina is back
by SAARF & MarkLives (@marklives) Sarafina is back! At least, it’s in our Top 3 TV ranking during the week of 26 May — 1 June 2014, our SAARF/MarkLives #Top40TVratings national chart shows. The 1992 film starring Whoopi Goldberg and Leleti Khumalo was broadcast on SABC 1.
Ad of the Week: You have a right to know
by Oresti Patricios (@orestaki) Right2Know is an organisation that was formed in 2010 to oppose the Secrecy Bill, and it has continued to do so in the form of parliamentary lobbying, street demonstrations and various campaigns. The latest took the form of an email campaign by Ireland/Davenport.
SAARF/MarkLives #Top40TVratings: Presidential Inauguration makes an appearance
by SAARF & MarkLives (@marklives) by SAARF & MarkLives. SABC 1 TV drama Tempy Pushas remained in second place and Family Bonds in third on our Top 10 TV ranking during the week of 19 — 25 May 2014, our SAARF/MarkLives #Top40TVratings national chart shows. The Presidential Inauguration came in at 40th on our DStv chart.
Influencers: The dilemma of having celebrity brand evangelists
by Jason Stewart (@HaveYouHeard_SA) One definition of endorsement is a ‘formal and explicit approval’. Another is ‘a signature that validates something’ as in “the cashier would not cash the check without an endorsement”. This highlights for me how important endorsement is.
Ad of the Week: Changing the world, one school at a time
by Oresti Patricios (@orestaki) Education remains a challenge in South Africa and is a space where old apartheid spending still continues to directly impact learner’s outcomes. Ad agency Joe Public, led by Pepe Marais, is part of an organisation that has taken on this challenge — One School at a Time.
Indy Ad Exec: Why ad agencies don’t collaborate
by Tom Fels (@thomasfels) Why, in this day and age, in one of the most innovative fields of the economy, are advertising agencies averse to collaborating with their peers? And, given the right circumstances, what amazing new results could be achieved through effective partnering?
SAARF/MarkLives #Top40TVratings: Tempy Pushas jumps to second place in rankings
by SAARF & MarkLives (@marklives) SABC 1 TV drama Tempy Pushas jumped to second place on our Top 10 TV ranking during the week of 12 — 18 May 2014, our SAARF/MarkLives #Top40TVratings national chart shows. Family Bonds leapt into third position after increasing its audience from 4 942 409 to 5 171 880. Shuga: Love, Sex, Money, broadcast as well on SABC 1, is also a new entry in our Top 10 ranking.