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Indy Ad Exec: Independent thinking

by Tom Fels (@thomasfels) Having spent most of my career working at independent agencies, I suddenly found myself contemplating what it means to be an independent in this industry.

Agency Leaders: 2013’s most-admired ad agency in South Africa

by Herman Manson (@marklives) The annual poll by the MarkLives team amongst South Africa’s leading agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. This set today’s results rather nicely. Which city will play host to the most admired agency an ad execs in the country? Will it be Johannesburg with Joe Public or Cape Town with Ogilvy Cape Town?

Fair Exchange: Brands must have a purpose to win with people

by Erna George. Functional benefits such as ‘double the goodness’ or ‘three times the power’ are nowadays difficult to uphold as they are easily copied. And, with increased choice and consumer cynicism, they are no longer good enough.

Ad of the Week: Be the man you want to see (Sapeurs)

Ad of the Week Guiness Sapeurs screengrab 5

by Oresti Patricios (@orestaki) Too often, one finds that creative directors try to manufacture emotion in the ads they produce. Then again, when something does come along that strikes a nerve, and cuts through the dross, it really makes me take notice. The Guinness Sapeurs spot by Abbott Mead Vickers BBDO — celebrating a Congolese social phenomenon called “Sapeur” — is a case in point.

Agency Leaders: 2013’s most-admired ad agency in Johannesburg

by Herman Manson (@marklives) It’s always good to know what the boss thinks. Having polled Johannesburg’s agency leaders, we can now tell what those leading the city’s ad agencies think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from.

Ad of the Week: Richelieu’s rollicking round up

by Oresti Patricios (@orestaki) Just when you thought you’d seen all the “Best of 2013” lists and articles, here comes Richelieu with a loony parody of Katy Perry’s “Roar” that takes more than a few pot shots at the events of the past year.

Agency Leaders: 2013’s most-admired ad agency in Cape Town

It’s always good to know what the boss thinks. Having polled Cape Town’s agency leaders we can now tell what those leading the city’s ad agencies think of their competitors, who they see as effective managers and great creatives, and where they believe their future competition is likely to come from.

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