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Category archives: Columns
Analysis: Multisensorial marketing — defining the absent presence
by Marguerite de Villiers. When the channel is limited to sight and sound, as so many are, how do we represent the absent senses?
The Real McCoy: The changing nature of teams
by Sean McCoy. I find it opportune to write on the issue of structure after being inspired by General Stanley McChrystal and co-authors.
#OpenAfrica: Kenya debates benefit of network ownership
an #OpenAfricaMag feature. Big global brands need to consider how relevant and local their voices are, and whether their brands are growing with Kenya.
LIVE+ repositions to play in integrated space
by Herman Manson. Since joining LIVE+ mid-2016, MD Mpange Chapeshamano has been working hard to change the market’s perception of the agency.
MagLove: The best magazine covers — Donald Trump
Adbusters, de Volkskrant Vonk, Libération, The Stranger and TIME — MediaSlut’s weekly pick!
SA TV Ratings: SABC 1 — top 20 primetime programmes Sep 2016
by MarkLives. The hottest primetime television shows on SABC 1 in South Africa revealed: TV ratings for the month of September 2016.
Clicks ’n Tricks: Influencing change in word-of-mouth marketing
by Charlie Stewart. just as SEOs killed off the guest blog as a meaningful link-building tactic, so brands have slain this golden goose.
#OpenAfrica: Understanding migrating multinationals
an #OpenAfricaMag feature. Global organisations migrate much the same as people do, but the reasons behind this are as complex as the implications.
ABC Analysis Q3 2016: The biggest-circulating consumer mags in SA
by Herman Manson. The ABC of South Africa has released consumer-magazine circulation statistics for July–September 2016 (ABC Q3 2016).