by Herman Manson. The ABC of South Africa has released newspaper-circulation statistics for July–September 2016 (ABC Q3 2016).
Category archives: Columns
Ad of the Week: The power of 10
by Oresti Patricios. M&C Saatchi Abel and Rainbow Experiential Marketing help make the abstract real with a dramatic activation for financial brand, 10X Investments.
On My Mind: Brand management — the good & the bad from The Donald
by Jerry Mpufane. I’m not a fan of Trump’s philosophies, but there are good and bad lessons to be learned from his message management.
Shelf Life: Sweet success for Stratitude
Chocolate on subscription with Stratitude, FoxP2 adds Design and Stikeez, the sequel — Cheryl Hunter’s weekly pick!
Media Redefined: Well-earned, Donald Trump
by Martin MacGregor. It’s clear that Donald Trump has rewritten the rule book on presidential-campaign media-buying strategies.
The Adtagonist: A foolproof way to break the internet
by Carl Cardinelli. It’s 2016. Two thousand and sixteen. Am I the only one who is still receiving briefs for “viral campaigns”?
No easy ride to success for Interface Digital
by Herman Manson. Interface Digital and incuBeta are competing globally using a substantial local skills base.
#OpenAfrica: Adland’s integrated future, digital present [interview]
An #OpenAfricaMag interview. Avatar’s Zi Mkhwanazi shares his integrated advertising vision and how tech will play a role in future African growth.
MagLove: The best magazine covers this week (4 November 2016)
Bloomberg Businessweek, Época (Brazil), G2 (The Guardian) and OBJEKT (South Africa) — MediaSlut’s weekly pick!
SA TV Ratings: e.tv — top 20 primetime programmes Sep 2016
by MarkLives. The hottest primetime television shows on e.tv in South Africa revealed: TV ratings for the month of September 2016.