by Mark Eardley. If you’re a B2B clone, a low price is the only competitive advantage you have.
Category archives: Columns
#OpenAfrica: Pepe Marais — inspiring unity & growth [interview]
an #OpenAfricaMag interview. Open Africa got the advertising man to sit still for a few minutes to answer some pertinent (and impertinent) questions.
Brand Experience: VR — let’s get real
by Mike Silver. Previously ‘x’ has included flash mobs, vending machines and the elusive other Vs (viral video). Today, VR is it for brand teams.
Music tech’s future — from sexy to radical
by Michael Laws. There’s enormous room to innovate in how the music industry acquires, administers, distributes and collects remuneration for musical works.
Ad Exec: Bystanding brands, it’s time to act
by Tom Fels. The African Renaissance ideal seems today to be challenged in its own authenticity. The dialogue is clearly shifting — are brands?
Ad of the Week: A tribute to wisdom and experience
by Oresti Patricios. Old age needn’t be the beginning of the end, according to Absa, Barclays Africa and Rainn Vlietman of T+W.
Quirk rebrands as Mirum, appoints new CEO
by Herman Manson. Quirk will rebrand as Mirum as of today, Tuesday, 1 November 2016.
On My Mind: Will trad & digital advertising ever truly integrate?
by Jerry Mpufane. Here are a few notable issues linked to the digital/traditional advertising conundrum.
Shelf Life: Hasbro launches Monopoly Mzansi in SA
New Monopoly version showcases SA; Rummikub relaunch with Twiga; and Hippo.co.za expands into vehicle sales — Cheryl Hunter’s weekly pick!
#OpenAfrica: Managing media in a changing world [interview]
an #OpenAfricaMag interview with Chris Botha. The award-winning exec gives an overview of the shifting media landscape, as he sees it, in the near future.