by Oresti Patricios (@orestaki) [2nd 5 of 10] And the winner is… Here is the second half of my entirely subjective countdown of the best of the Best Ads of 2013. It was a good year, so everyone’s a winner (as they say).
Category archives: #AdChamps, #AdOfTheWeek & #AdOfTheYear
#AdoftheYear: South Africa’s 10 Best Ads of 2013 (Part 1)
by Oresti Patricios (@orestaki) It’s been a good year for advertising and brands, and it’s been hard to single out the single ad that I would nominate as “Ad of the Year”. In fact, using the very scientific method of reviewing all my Ads of the Week, I’ve decided on a “Top 10” countdown of the best of the Best Ads of 2013. Here are the first five, with no apologies, and no prizes.
Ad of the Week: Airbrushed into nothingness
by Oresti Patricios (@orestaki) The Mail & Guardian weekly newspaper is well known for its oppositional stance in South African politics, and once again has made its position clear with its latest print campaign, “Freedom is Knowing”, prepared by TBWA\Hunt\Lascaris Johannesburg.
Ad of the Week: Where’s my name? #ShareACokeZA
by Oresti Patricios (@orestaki) Since the beginning of November 2013, South Africans have been able to buy cans and bottles that have the wording “Coca-Cola” replaced with 600 of the country’s most common names. Produced by Draftfcb with Velocity Films, the television commercial (TVC) that goes with this #ShareACokeZA campaign is called “Share a Coke with Bobby”, featuring a gorgeous black-and-white border-collie-cross-pit-bull.
Ad of the Week: How to Wrangle a Kreepy
by Oresti Patricios (@orestaki) In an online campaign, Pentair, the US company that now owns Kreepy Krauly, has embraced the South African ethos and allowed agency Ebony and Ivory to have fun with a very “local is lekker” campaign.
Ad of the Week: Stop, start. Cry, sleep.
by Oresti Patricios (@orestaki) VW’s a brand with considerable experience and wisdom, which is possibly why the vehicle manufacturer manages to be both self-effacing and to create a charming commercial, “Volkswagen — Think Blue: Baby” from Adam&EveDDB, that beautifully positions its new, green innovation.
Ad of the Week: The wealth of Allan Gray’s “Oh Sinner Man”
by Oresti Patricios (@orestaki) Concentration is a challenge for most people. The latest ad from Allan Gray, “Distraction is the Enemy”, is a refreshing departure in style from previous ads from the financial services company and was produced by ad agency KingJames.
Ad of the Week: Keep calm and carry on socialising
by Oresti Patricios (@orestaki) Previous Cell C campaigns have focused on call charges, but the latest ad from Ogilvy Johannesburg is an upbeat, fun, funky and very watchable promotion of Cell C data services.
Ad of the Week with Oresti Patricios — Absa: “Prosper”
by Oresti Patricios (@orestaki) Branding is another aspect where banks can successfully try to set themselves apart, in this tough retail-banking sector. Absa is certainly trying to do this with a broader effort that speaks to the self and the human spirit.
Ad of the Week with Oresti Patricios — Sandton: A brief history in time
by Oresti Patricios (@orestaki) The Liberty Group’s history is closely tied to that of Sandton’s, which is why the latest brand-building campaign from the financial brand makes such sense. Liberty is the owner of Sandton City which first opened its doors about a decade and a half after the financial brand was founded by Donald Gordon.